HOUSE OF JMAC

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	<title>HOUSE OF JMAC</title>
	<link>https://jessmacdonald.com</link>
	<description>HOUSE OF JMAC</description>
	<pubDate>Sat, 31 May 2025 10:43:36 +0000</pubDate>
	<generator>https://jessmacdonald.com</generator>
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		<title>Liberty x The Nutcracker Windows</title>
				
		<link>https://jessmacdonald.com/Liberty-x-The-Nutcracker-Windows</link>

		<pubDate>Wed, 08 Nov 2023 13:36:54 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Liberty-x-The-Nutcracker-Windows</guid>

		<description>
	
In conjunction with The Royal Ballet, Liberty’s Festive window display run focused on key and memorable scenes from The Nutcracker. Controversially, being Liberty’s first window display that didn’t feature consumer products, the concept and implementation had to be eye-catching to draw in passing foot traffic.

	Artworking, Window Design, Spatial Design, Print &#38;amp; Production Management, Adobe Illustrator, Adobe PhotoshopProduction by Jail Make ︎ 

As featured in&#38;nbsp;Timeout&#38;nbsp;︎&#38;nbsp;
As featured in&#38;nbsp;Evening Standard ︎&#38;nbsp;
As featured in Secret London ︎


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		<title>Press Pause 360 Branding</title>
				
		<link>https://jessmacdonald.com/Press-Pause-360-Branding</link>

		<pubDate>Wed, 08 Nov 2023 13:36:55 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Press-Pause-360-Branding</guid>

		<description>
	We created a 360 brand strategy for Denver-based CBD brand targeted at women, Press Pause. They needed help developing their brand in line with their ambition to elevate to the global stage. 
Borne out of the founder’s own anxiety, Press Pause had been trading for a few years before we redefined their brand to inspire on both sides of the Atlantic.

	Branding, Creative Strategy, Graphic Design, Copywriting, Packaging Design, Artworking, Print &#38;amp; Production Management, Web Design, E-Commerce Management, Social Strategy &#38;amp; Implementation, Art Direction, Photography, Content Curation, Event Coordination, Launch Campaign, Visual Merchandising, Partner Outreach, Brand Guardian, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects, Adobe Premiere Pro
presspauseproject.com ︎

As featured in Forbes&#38;nbsp;︎&#38;nbsp;
As featured in&#38;nbsp;Elle&#38;nbsp;︎

Shortlisted for Best Packaging, Beacon Awards&#38;nbsp;︎


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Pressing pause. It’s a window, a key-hole, a mirror. A chance to jump clean into escape, dive deep into relaxation, or submerge into sensual bliss. A moment to meet one of the myriad “me’s”, and tend lovingly to her needs. Honour how you feel in the present moment and pick your potion. For exciting, inspiring, soothing - settling, escaping, resting - loving, moving, recovering. 
Press pause, take control, and transform.
	

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ART DIRECTION
PRE &#38;amp; POST-PRODUCTION PLANNING
RETOUCHING


	With an overall brand focus on real women – their beauty, their struggles, their humour, their pause moments, and everything in between – we wanted to ensure our imagery was ‘real’ yet aspirational. And every now and again, with a little tongue-in-cheek humour added for good measure ;) ‘Retouching’ was natural, purposefully allowing pores, stubble and imperfections to shine through.With the CBD space being difficult to navigate digitally, we also covered off still life imagery and made the most of the natural ingredients that were in our products.&#38;nbsp;


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PACKAGING DESIGN ARTWORKING &#38;amp; COMPLIANCE
PRINT PRODUCTION &#38;amp; MANAGEMENT


	We value sustainability and being kind to our environment. After all, nature is where we draw our CBD from. All our cartons and marketing material are FSC-certified; our glassware is all-virgin premium-grade cosmetic glass; our droppers and lids are silicone, glass and virgin plastic respectively; our pouches are environmentally-friendly versions; we ensure all our packaging is 100% recyclable and contains no PVC plastic.

Though our packaging is primarily white, the uncoated gravure finish of the cartons provides tactility whilst each SKUs’ specifically-sourced pattern maintains the brand’s personality, giving the consumer a surprise unboxing moment.

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&#60;img width="2400" height="3751" width_o="2400" height_o="3751" data-src="https://freight.cargo.site/t/original/i/bc3cc424a36681e4fd7b6dad74d7eea684eb245cf0ed7f5db27298a3904f8b39/PP-Website-Editorial-Example-SHORT-2.jpg" data-mid="196275909" border="0"  src="https://freight.cargo.site/w/1000/i/bc3cc424a36681e4fd7b6dad74d7eea684eb245cf0ed7f5db27298a3904f8b39/PP-Website-Editorial-Example-SHORT-2.jpg" /&#62;
&#60;img width="2490" height="2119" width_o="2490" height_o="2119" data-src="https://freight.cargo.site/t/original/i/3c51b50b445b7ce99875a43de624643866927e62708b0c785777719e8287c72b/Website-3.jpg" data-mid="196275967" border="0"  src="https://freight.cargo.site/w/1000/i/3c51b50b445b7ce99875a43de624643866927e62708b0c785777719e8287c72b/Website-3.jpg" /&#62;
&#60;img width="2490" height="2119" width_o="2490" height_o="2119" data-src="https://freight.cargo.site/t/original/i/9ac203782019b0da51775315b501101e20c01589c6bd4c4c1e1e552fc15c4830/Website-2.jpg" data-mid="196275963" border="0"  src="https://freight.cargo.site/w/1000/i/9ac203782019b0da51775315b501101e20c01589c6bd4c4c1e1e552fc15c4830/Website-2.jpg" /&#62;
&#60;img width="2400" height="5833" width_o="2400" height_o="5833" data-src="https://freight.cargo.site/t/original/i/54508e185289fd29a1c254dd04fb139611fe56f00c89cde6f6f2f7742653db11/PP-Website-Editorial-Example-LONG-2.jpg" data-mid="196275912" border="0"  src="https://freight.cargo.site/w/1000/i/54508e185289fd29a1c254dd04fb139611fe56f00c89cde6f6f2f7742653db11/PP-Website-Editorial-Example-LONG-2.jpg" /&#62;
WEB DESIGN &#38;amp; DEV MANAGEMENT SEO MANAGEMENT &#38;amp; CONTENT CREATION

	The new website sees a cleaner layout, leaning on an editorial aesthetic. With fewer pages, there are much less clicks to purchase and a cleaner navigation panel makes it easier for the consumer to find the relevant information they’re searching for.We also introduce the Knowledge Hub with the website relaunch. Initially designed to drive SEO and traffic to our site, the Knowledge Hub holds host to editorial content, CBD 101s Q&#38;amp;As and real stories from real women. Maintaining integrity, all our content is informative, backed by scientific sources and we do not make claims we are uncomfortable making.


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/862d6105f005ad99800ae6bb69e9126af1b02899179883e6c0473e7d33a51db3/Instagram-Stories1-copy.png" data-mid="196253691" border="0"  src="https://freight.cargo.site/w/1000/i/862d6105f005ad99800ae6bb69e9126af1b02899179883e6c0473e7d33a51db3/Instagram-Stories1-copy.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0b675207c35cd1dc063a6c5e6018498c9b73c3bae3c01e64674deb47cb0216b1/Instagram-Stories3-copy.png" data-mid="196253692" border="0"  src="https://freight.cargo.site/w/1000/i/0b675207c35cd1dc063a6c5e6018498c9b73c3bae3c01e64674deb47cb0216b1/Instagram-Stories3-copy.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c80a613c44cabd17e49e860171a52aebd744a7db7a6a6a08412a697c4ffa5198/Instagram-Stories4-copy.png" data-mid="196253693" border="0"  src="https://freight.cargo.site/w/1000/i/c80a613c44cabd17e49e860171a52aebd744a7db7a6a6a08412a697c4ffa5198/Instagram-Stories4-copy.png" /&#62;


&#60;img width="1080" height="3697" width_o="1080" height_o="3697" data-src="https://freight.cargo.site/t/original/i/7c19983307d3c008574c54ce3f680a960532ebb87d3cee5350c046bada4d4177/Press-Pause_Newsletter_Template_Admin-Welcome-copy.jpg" data-mid="196286872" border="0"  src="https://freight.cargo.site/w/1000/i/7c19983307d3c008574c54ce3f680a960532ebb87d3cee5350c046bada4d4177/Press-Pause_Newsletter_Template_Admin-Welcome-copy.jpg" /&#62;
&#60;img width="540" height="1621" width_o="540" height_o="1621" data-src="https://freight.cargo.site/t/original/i/a58806d458103e180e1e8e88714a9f79e02b44851209766708f1f2d1bbc7efc6/Press-Pause_Newsletter_Template_Product_Solo.gif" data-mid="200547651" border="0"  src="https://freight.cargo.site/w/540/i/a58806d458103e180e1e8e88714a9f79e02b44851209766708f1f2d1bbc7efc6/Press-Pause_Newsletter_Template_Product_Solo.gif" /&#62;
&#60;img width="1080" height="2040" width_o="1080" height_o="2040" data-src="https://freight.cargo.site/t/original/i/d16203cbd59905c07ec301def31feb630de330eb6946b826818a75c5f14fb32f/Press-Pause_Delivery_Confirmation.jpg" data-mid="196286869" border="0"  src="https://freight.cargo.site/w/1000/i/d16203cbd59905c07ec301def31feb630de330eb6946b826818a75c5f14fb32f/Press-Pause_Delivery_Confirmation.jpg" /&#62;
SOCIAL STRATEGYDIGITAL STRATEGYCONTENT CREATION


	Social media is our playground and where we can really push our personality. This is a great place to speak directly to our customer, frankly and honestly, about anything and everything.

We also implemented a digital strategy that focused on the robust database from previous years of Press Pause trading.
</description>
		
	</item>
		
		
	<item>
		<title>Playboy Brand Extension</title>
				
		<link>https://jessmacdonald.com/Playboy-Brand-Extension</link>

		<pubDate>Mon, 13 Nov 2023 18:57:02 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Playboy-Brand-Extension</guid>

		<description>
	With today’s customer being more savvy than ever before, Playboy were keen to shift the needle on their brand strategy to become more inclusive and empowering. The collaborations and partnerships we were putting forward for them were much more discerning, creating a value proposition that aligned with the modern world as well as their original lifestyle offering.&#38;nbsp;

	Creative Strategy, Graphic Design, Art Direction, Partnership Management, Client Liaison, Licensing &#38;amp; Brand Extension, Pitch Documents, Style Guide,&#38;nbsp;Adobe Illustrator, Adobe InDesign, Adobe Photoshop
As Featured In: CAA ︎
PlayHard Seltzers ︎


&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f48342ab7ca4e46db7dd604a1f93b8850c0dbed59011d915f4477823f7ea2398/Playboy-1920x1080-Cover.png" data-mid="197615603" border="0"  src="https://freight.cargo.site/w/960/i/f48342ab7ca4e46db7dd604a1f93b8850c0dbed59011d915f4477823f7ea2398/Playboy-1920x1080-Cover.png" /&#62;
&#60;img width="4100" height="2450" width_o="4100" height_o="2450" data-src="https://freight.cargo.site/t/original/i/da993da3191154643380442c03bbd5da1d8b4577ac5ff814778f4a040681bf9c/Playboy_Easter_Eggs.png" data-mid="197615692" border="0"  src="https://freight.cargo.site/w/1000/i/da993da3191154643380442c03bbd5da1d8b4577ac5ff814778f4a040681bf9c/Playboy_Easter_Eggs.png" /&#62;
CREDENTIALSCLIENT MANAGEMENT


	We created top line credentials on Playboy’s behalf as well as supporting strategy documents and decks for partnership and sales outreach. Presented in their tone of voice and brand, this was a way to entice potential partners and get them excited about where Playboy were going.


&#60;img width="4100" height="2450" width_o="4100" height_o="2450" data-src="https://freight.cargo.site/t/original/i/9f2916d23ff2db9a6fa4aaf67c05a27d1b97ba670e3a660811ccef9b9c710b17/Playboy_RTD_020320.jpg" data-mid="197611686" border="0"  src="https://freight.cargo.site/w/1000/i/9f2916d23ff2db9a6fa4aaf67c05a27d1b97ba670e3a660811ccef9b9c710b17/Playboy_RTD_020320.jpg" /&#62;
&#60;img width="960" height="944" width_o="960" height_o="944" data-src="https://freight.cargo.site/t/original/i/603ad00833f6a29cb2bc4b8ee436eefc5519ddeac1c3ca2cb023fa683dc2f8bd/78309560_558082101646369_4867328347400568832_n-copy.png" data-mid="197610997" border="0"  src="https://freight.cargo.site/w/960/i/603ad00833f6a29cb2bc4b8ee436eefc5519ddeac1c3ca2cb023fa683dc2f8bd/78309560_558082101646369_4867328347400568832_n-copy.png" /&#62;
&#60;img width="884" height="1623" width_o="884" height_o="1623" data-src="https://freight.cargo.site/t/original/i/f883653a1540d1107d8eb376a7a7900d7c83c014e55759acec73877c85a41da4/Screaming-Orgasm-copy.png" data-mid="197611012" border="0"  src="https://freight.cargo.site/w/884/i/f883653a1540d1107d8eb376a7a7900d7c83c014e55759acec73877c85a41da4/Screaming-Orgasm-copy.png" /&#62;
&#60;img width="884" height="1623" width_o="884" height_o="1623" data-src="https://freight.cargo.site/t/original/i/c895fe0297fe8f842a4c27c83a937bb19189cbde8f8761fa3a20b1f55ea40e16/Screwdriver-copy.png" data-mid="197611013" border="0"  src="https://freight.cargo.site/w/884/i/c895fe0297fe8f842a4c27c83a937bb19189cbde8f8761fa3a20b1f55ea40e16/Screwdriver-copy.png" /&#62;
&#60;img width="884" height="1623" width_o="884" height_o="1623" data-src="https://freight.cargo.site/t/original/i/15d5be9b78bcbc09ba13a78d92c9a778ec442bea81abf034eff46b4a764462ec/Porn-star-martini-copy.png" data-mid="197611010" border="0"  src="https://freight.cargo.site/w/884/i/15d5be9b78bcbc09ba13a78d92c9a778ec442bea81abf034eff46b4a764462ec/Porn-star-martini-copy.png" /&#62;
&#60;img width="961" height="961" width_o="961" height_o="961" data-src="https://freight.cargo.site/t/original/i/a0ef27b7cdc339903751c8c535bc90266e68e435ac696498e6a106ff36821453/qG3HFKIA-copy.jpg" data-mid="197612094" border="0"  src="https://freight.cargo.site/w/961/i/a0ef27b7cdc339903751c8c535bc90266e68e435ac696498e6a106ff36821453/qG3HFKIA-copy.jpg" /&#62;


	A celebration of the vintage world of Playboy, these cans can become collectible art pieces in themselves. The focus is on the archive magazine cover, evident in the tight cropping and complete wrap of the artwork around the can. Added detail in the flavours’ dedicated colour allows for ease of selection for the customer as well have impact on shelf. 
	

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7bc0d8d48baf4bbaf7809cf7c62f335f8384d1b8363d53dbbaf32882eea63a82/05-St-Erhard-German-Beer-Packaging-Bedow-Sweden-BPO-copy.png" data-mid="197611869" border="0"  src="https://freight.cargo.site/w/1000/i/7bc0d8d48baf4bbaf7809cf7c62f335f8384d1b8363d53dbbaf32882eea63a82/05-St-Erhard-German-Beer-Packaging-Bedow-Sweden-BPO-copy.png" /&#62;

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/e7e174b38f9a735e97b3c13ed873d5ee0c1a7b563d7a9ff68c3dad677980e818/a1742487808943.5dd03758d3124-copy.png" data-mid="197615195" border="0"  src="https://freight.cargo.site/w/1000/i/e7e174b38f9a735e97b3c13ed873d5ee0c1a7b563d7a9ff68c3dad677980e818/a1742487808943.5dd03758d3124-copy.png" /&#62;
&#60;img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e4def7213b1be9b09113d2d04819f79bf5a814c68fb45c32b233f24a3a88eae7/Pride-2.png" data-mid="197614324" border="0"  src="https://freight.cargo.site/w/800/i/e4def7213b1be9b09113d2d04819f79bf5a814c68fb45c32b233f24a3a88eae7/Pride-2.png" /&#62;
&#60;img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d2d80c1409a8363fb8e49651ae6556705e327587566b8256ad91f73477fa814b/Pride-1.png" data-mid="197614323" border="0"  src="https://freight.cargo.site/w/800/i/d2d80c1409a8363fb8e49651ae6556705e327587566b8256ad91f73477fa814b/Pride-1.png" /&#62;
&#60;img width="1021" height="1022" width_o="1021" height_o="1022" data-src="https://freight.cargo.site/t/original/i/d6e07afae7bf69507ef612bf25edf06420b2da13313abe72695f1721a02fab46/96e04587808943.5dd03758d2b43-copy.png" data-mid="197613197" border="0"  src="https://freight.cargo.site/w/1000/i/d6e07afae7bf69507ef612bf25edf06420b2da13313abe72695f1721a02fab46/96e04587808943.5dd03758d2b43-copy.png" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/eaac2d379160f6d99f9004c6cdf33e5e27210cd7170b077bc3784b71c177c30d/portland-sangria-canned-cocktails-ft-blog0617-copy.png" data-mid="197614322" border="0"  src="https://freight.cargo.site/w/1000/i/eaac2d379160f6d99f9004c6cdf33e5e27210cd7170b077bc3784b71c177c30d/portland-sangria-canned-cocktails-ft-blog0617-copy.png" /&#62;
CREATIVE STRATEGYPITCH DECKS
	As part of Playboy’s outreach, we created Point-of-View (POV) documents to justify and inspire any given category – and to ultimately excite potential licensees. All these documents were modular by nature so that the Business Development and Sales teams could leave sections in or take them out based on the scope of any particular operator and the conversations they were having.
With a robust set of graphics – heritage imagery, vintage covers, photography, bespoke artwork through the times – we had a lot of visual stimuli to work with. The task here was to create rules in order to safe guard the use of Playboy’s assets. Using the Ready to Drink outreach as an example, we created a set of rules around each beverage type:&#38;nbsp;heritage artwork was used across all canned cocktails; beers leaned on a wholly typographic approach; handdrawn illustrations for non-alcoholic beverages; gradients were used for CBD beverages; and all things rainbow for a Pride capsule collection.


&#60;img width="2186" height="3278" width_o="2186" height_o="3278" data-src="https://freight.cargo.site/t/original/i/7e7760815cf505cf45f98331c38d48a377332c1a95fc1f2724109f1e5d1d6497/Look_7_0784_4915x3278_crop_center-copy.jpg" data-mid="197668604" border="0"  src="https://freight.cargo.site/w/1000/i/7e7760815cf505cf45f98331c38d48a377332c1a95fc1f2724109f1e5d1d6497/Look_7_0784_4915x3278_crop_center-copy.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1baa25fe4837d563ac1450b4d79cddcd09067aacc0e5102b9c8a0a4be8bf3f36/playhard.jpg" data-mid="197668535" border="0"  src="https://freight.cargo.site/w/1000/i/1baa25fe4837d563ac1450b4d79cddcd09067aacc0e5102b9c8a0a4be8bf3f36/playhard.jpg" /&#62;
As featured on Playhardseltzer.com
</description>
		
	</item>
		
		
	<item>
		<title>F1 Brand Extension</title>
				
		<link>https://jessmacdonald.com/F1-Brand-Extension</link>

		<pubDate>Mon, 13 Nov 2023 17:17:18 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/F1-Brand-Extension</guid>

		<description>
	
Since Formula 1’s Liberty Media takeover and consequent re-brand, there was a great push to make the sport more accessible. Already a global spectacle, their entire licensing programme was reviewed to ensure their reach was in-keeping with their new brand ethos.


	Creative Strategy, Graphic Design, Art Direction, Partnership Management, Client Liaison, Licensing &#38;amp; Brand Extension, Pitch Documents, Style Guide,&#38;nbsp;Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects, Adobe Premiere ProAs Featured In: CAA&#38;nbsp;︎
Collaboration with Pac Sun ︎F1 Drive ︎
F1: The Exhibition ︎
F1 Montegrappa Pens&#38;nbsp;︎


&#60;img width="1982" height="1106" width_o="1982" height_o="1106" data-src="https://freight.cargo.site/t/original/i/2a08ffe5991ecb965614e2e9038b2f3ece803fcd47fbadecc14143571495c565/Screenshot-2023-10-06-at-15.25.33.png" data-mid="196728660" border="0"  src="https://freight.cargo.site/w/1000/i/2a08ffe5991ecb965614e2e9038b2f3ece803fcd47fbadecc14143571495c565/Screenshot-2023-10-06-at-15.25.33.png" /&#62;

HYPE VIDEO 
CREDENTIALS
CLIENT MANAGEMENT


	In addition to creating a hype video, we also created credentials on Formula 1’s behalf as well as supporting strategy documents and decks for partnership and sales outreach. Presented in their new tone of voice and brand, this was a way to entice potential partners and get them excited about the future of Formula 1.


&#60;img width="2050" height="1225" width_o="2050" height_o="1225" data-src="https://freight.cargo.site/t/original/i/19910715a23465a23b838fee121fa48119073fbefb8d4801b74180d78ad38a86/F1_Experience_240119-8.png" data-mid="196729854" border="0"  src="https://freight.cargo.site/w/1000/i/19910715a23465a23b838fee121fa48119073fbefb8d4801b74180d78ad38a86/F1_Experience_240119-8.png" /&#62;
&#60;img width="2050" height="1225" width_o="2050" height_o="1225" data-src="https://freight.cargo.site/t/original/i/f9adfdc16595dbba91f69edcaeb343c292c12a9588a3951af08704ac4e5657cc/F1_Experience_240119-3.png" data-mid="196729849" border="0"  src="https://freight.cargo.site/w/1000/i/f9adfdc16595dbba91f69edcaeb343c292c12a9588a3951af08704ac4e5657cc/F1_Experience_240119-3.png" /&#62;
&#60;img width="2050" height="1225" width_o="2050" height_o="1225" data-src="https://freight.cargo.site/t/original/i/1f3bc299abee7e6cd2ec275395356a194ec76ea226ce41eaafbb3829f56fdd45/F1_Experience_240119-4.png" data-mid="196729851" border="0"  src="https://freight.cargo.site/w/1000/i/1f3bc299abee7e6cd2ec275395356a194ec76ea226ce41eaafbb3829f56fdd45/F1_Experience_240119-4.png" /&#62;
&#60;img width="2050" height="1225" width_o="2050" height_o="1225" data-src="https://freight.cargo.site/t/original/i/52f8671f9ec3e9f5e5a3c6c9a76ea06fc14936866b3984d5e9017cd864ce78ff/F1_Experience_240119-10.png" data-mid="196729855" border="0"  src="https://freight.cargo.site/w/1000/i/52f8671f9ec3e9f5e5a3c6c9a76ea06fc14936866b3984d5e9017cd864ce78ff/F1_Experience_240119-10.png" /&#62;
&#60;img width="1025" height="613" width_o="1025" height_o="613" data-src="https://freight.cargo.site/t/original/i/9558f40d2d32c5806a656ac3c57faa8b773ee6a2ac0a5b1e9ce765a4be761b28/F1_Experience_240119-28.png" data-mid="196730471" border="0"  src="https://freight.cargo.site/w/1000/i/9558f40d2d32c5806a656ac3c57faa8b773ee6a2ac0a5b1e9ce765a4be761b28/F1_Experience_240119-28.png" /&#62;
&#60;img width="2050" height="1225" width_o="2050" height_o="1225" data-src="https://freight.cargo.site/t/original/i/abbe4357b84d77adc6777f5d1e17d889885bd06f0ec62f9218f5ed6786aadec3/F1_Experience_240119-12.png" data-mid="196729856" border="0"  src="https://freight.cargo.site/w/1000/i/abbe4357b84d77adc6777f5d1e17d889885bd06f0ec62f9218f5ed6786aadec3/F1_Experience_240119-12.png" /&#62;
&#60;img width="2050" height="1225" width_o="2050" height_o="1225" data-src="https://freight.cargo.site/t/original/i/d21507a2f2578bdcd72ba8aa908af8209b3727a547c2e7facf0bf60797d88581/F1_Experience_240119-25.png" data-mid="196730456" border="0"  src="https://freight.cargo.site/w/1000/i/d21507a2f2578bdcd72ba8aa908af8209b3727a547c2e7facf0bf60797d88581/F1_Experience_240119-25.png" /&#62;


&#60;img width="1025" height="613" width_o="1025" height_o="613" data-src="https://freight.cargo.site/t/original/i/66cecacc142467c4e4be1275f826a465b6650986f95353df79f153f98c5cc909/F1_Fashion_Apparel_051020-2.png" data-mid="196731036" border="0"  src="https://freight.cargo.site/w/1000/i/66cecacc142467c4e4be1275f826a465b6650986f95353df79f153f98c5cc909/F1_Fashion_Apparel_051020-2.png" /&#62;
&#60;img width="1025" height="613" width_o="1025" height_o="613" data-src="https://freight.cargo.site/t/original/i/7d51f00c536fc153be0f37e5bb425e09b2882b80a3538885d013e8c1a7a36ea3/F1_Fashion_Apparel_051020-23.png" data-mid="196731041" border="0"  src="https://freight.cargo.site/w/1000/i/7d51f00c536fc153be0f37e5bb425e09b2882b80a3538885d013e8c1a7a36ea3/F1_Fashion_Apparel_051020-23.png" /&#62;
&#60;img width="1025" height="613" width_o="1025" height_o="613" data-src="https://freight.cargo.site/t/original/i/47bb454775ec2d58185830dd84ad364f3fc2c49f8bf35df1f0973867549b68b0/F1_Fashion_Apparel_051020-25.png" data-mid="196731042" border="0"  src="https://freight.cargo.site/w/1000/i/47bb454775ec2d58185830dd84ad364f3fc2c49f8bf35df1f0973867549b68b0/F1_Fashion_Apparel_051020-25.png" /&#62;
&#60;img width="1025" height="613" width_o="1025" height_o="613" data-src="https://freight.cargo.site/t/original/i/dbfda2abe79bd13b48243f2eaf268680b0d1a5f9633fd8ea8287ca5192e00e84/F1_Fashion_Apparel_051020-16.png" data-mid="196731039" border="0"  src="https://freight.cargo.site/w/1000/i/dbfda2abe79bd13b48243f2eaf268680b0d1a5f9633fd8ea8287ca5192e00e84/F1_Fashion_Apparel_051020-16.png" /&#62;
&#60;img width="1025" height="613" width_o="1025" height_o="613" data-src="https://freight.cargo.site/t/original/i/8ca0e13760dfdea43983695b7df7d7fa29cf19cf79623e1cf4180a7d39253b02/F1_Fashion_Apparel_051020-3.png" data-mid="196731037" border="0"  src="https://freight.cargo.site/w/1000/i/8ca0e13760dfdea43983695b7df7d7fa29cf19cf79623e1cf4180a7d39253b02/F1_Fashion_Apparel_051020-3.png" /&#62;
&#60;img width="1025" height="613" width_o="1025" height_o="613" data-src="https://freight.cargo.site/t/original/i/b2b233f99075f50cc867208439d59373823f190f17ea92801bfbc3dd20d58cd0/F1_Fashion_Apparel_051020-27.png" data-mid="196731412" border="0"  src="https://freight.cargo.site/w/1000/i/b2b233f99075f50cc867208439d59373823f190f17ea92801bfbc3dd20d58cd0/F1_Fashion_Apparel_051020-27.png" /&#62;
&#60;img width="1025" height="613" width_o="1025" height_o="613" data-src="https://freight.cargo.site/t/original/i/ff940ca420ad5eaac6c126d45d7ac93d27f034131178137cf19245d1d6362b4b/F1_Fashion_Apparel_051020-32.png" data-mid="196731414" border="0"  src="https://freight.cargo.site/w/1000/i/ff940ca420ad5eaac6c126d45d7ac93d27f034131178137cf19245d1d6362b4b/F1_Fashion_Apparel_051020-32.png" /&#62;
PITCH DECKSSTYLE GUIDE


	As part of our partner outreach for Formula 1, we created Point-of-View (POV) documents to justify and inspire the category – and to ultimately excite potential licensees. All these documents were modular by nature so that the Business Development and Sales teams could leave sections in or take them out based on the scope of any particular operator and the conversations they were having.Additionally, we designed and artworked graphic assets in collaboration with the F1 team to be incorporated into a Brand Style Guide that was specifically for their licensing programme. 


&#60;img width="1280" height="1919" width_o="1280" height_o="1919" data-src="https://freight.cargo.site/t/original/i/fb5eb0f43979bb96fa9d1d2a4b6b1a9bf770ac7c488561d0f0959a2d2051ca24/1677833465580.jpeg" data-mid="196731191" border="0"  src="https://freight.cargo.site/w/1000/i/fb5eb0f43979bb96fa9d1d2a4b6b1a9bf770ac7c488561d0f0959a2d2051ca24/1677833465580.jpeg" /&#62;
&#60;img width="2000" height="3101" width_o="2000" height_o="3101" data-src="https://freight.cargo.site/t/original/i/1a7690210306e77f32bd7df93511a934405bce2cb1b1d34e4f2f34356d4044e2/0097603260119NEW_00_030.jpg" data-mid="196731187" border="0"  src="https://freight.cargo.site/w/1000/i/1a7690210306e77f32bd7df93511a934405bce2cb1b1d34e4f2f34356d4044e2/0097603260119NEW_00_030.jpg" /&#62;
&#60;img width="2000" height="3101" width_o="2000" height_o="3101" data-src="https://freight.cargo.site/t/original/i/168aa45e85889cd1b5c358a8e23ce2ace2c40ffb2504eba304a3264704d7a739/0097603260119NEW_01_030.jpg" data-mid="196731188" border="0"  src="https://freight.cargo.site/w/1000/i/168aa45e85889cd1b5c358a8e23ce2ace2c40ffb2504eba304a3264704d7a739/0097603260119NEW_01_030.jpg" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/509b8a260f3bd406300875227cc2678d1250a92b733b226fc0337c57d1ee452f/1677833462076.jpeg" data-mid="196731189" border="0"  src="https://freight.cargo.site/w/1000/i/509b8a260f3bd406300875227cc2678d1250a92b733b226fc0337c57d1ee452f/1677833462076.jpeg" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/15a0e13f229fd3c92f009e952fdb04652a59f57ea47d3ca6aa227fc459d9d1c8/1677833462203.jpeg" data-mid="196731190" border="0"  src="https://freight.cargo.site/w/1000/i/15a0e13f229fd3c92f009e952fdb04652a59f57ea47d3ca6aa227fc459d9d1c8/1677833462203.jpeg" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/32c08e45fd4acec680188444af2189a24f81644e6c8d2776303f7077c12e1904/1677833466092.jpeg" data-mid="196731192" border="0"  src="https://freight.cargo.site/w/1000/i/32c08e45fd4acec680188444af2189a24f81644e6c8d2776303f7077c12e1904/1677833466092.jpeg" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fe6348f3291602324bb5931ea1ddee625b98e4d0fdd7f83342a2c354abb3861b/1677833466586.jpeg" data-mid="196731193" border="0"  src="https://freight.cargo.site/w/1000/i/fe6348f3291602324bb5931ea1ddee625b98e4d0fdd7f83342a2c354abb3861b/1677833466586.jpeg" /&#62;
As featured on Pacsun.com

&#60;img width="1994" height="1122" width_o="1994" height_o="1122" data-src="https://freight.cargo.site/t/original/i/205c5eb0bbf68a136ca49f4c256451372668dfa0d7d175f00ed3b30e6121da67/image-copy.jpg" data-mid="202581764" border="0"  src="https://freight.cargo.site/w/1000/i/205c5eb0bbf68a136ca49f4c256451372668dfa0d7d175f00ed3b30e6121da67/image-copy.jpg" /&#62;
&#60;img width="1994" height="1122" width_o="1994" height_o="1122" data-src="https://freight.cargo.site/t/original/i/9db83b41685de95809f16a83730f89dfc575cf06bb60f5ac672b5e43c838c575/image-1-copy.jpg" data-mid="202581765" border="0"  src="https://freight.cargo.site/w/1000/i/9db83b41685de95809f16a83730f89dfc575cf06bb60f5ac672b5e43c838c575/image-1-copy.jpg" /&#62;
&#60;img width="1994" height="1122" width_o="1994" height_o="1122" data-src="https://freight.cargo.site/t/original/i/ef1de0d865a595aa01523f281dc801ee7898e2bb4e188cc7bde0dad807cb94f4/image.jpg" data-mid="202582128" border="0"  src="https://freight.cargo.site/w/1000/i/ef1de0d865a595aa01523f281dc801ee7898e2bb4e188cc7bde0dad807cb94f4/image.jpg" /&#62;
As featured on Formula1.com
</description>
		
	</item>
		
		
	<item>
		<title>Burberry Fashion Week Windows</title>
				
		<link>https://jessmacdonald.com/Burberry-Fashion-Week-Windows</link>

		<pubDate>Wed, 29 Nov 2023 17:24:24 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Burberry-Fashion-Week-Windows</guid>

		<description>
	
Burberry’s Fashion Week windows referenced the shapes, materials and textures represented in the Prorsum Runway collection. With distinct pieces celebrating the value of craftsmanship and more traditional working methods, we focused on the beading detail and their washed out jewel-tone finishes.

	Artworking, Graphic Design, Window Design, Spatial Design, Print &#38;amp; Production Management, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
The collection featured on Vogue.com&#38;nbsp;︎


&#60;img width="1273" height="715" width_o="1273" height_o="715" data-src="https://freight.cargo.site/t/original/i/a37483b73dd45b8ba41473790bd03394f40bc32b2c60e4892812e941c71a6f26/Screenshot-2023-11-29-at-17.27.22.png" data-mid="198168529" border="0"  src="https://freight.cargo.site/w/1000/i/a37483b73dd45b8ba41473790bd03394f40bc32b2c60e4892812e941c71a6f26/Screenshot-2023-11-29-at-17.27.22.png" /&#62;
&#60;img width="484" height="860" width_o="484" height_o="860" data-src="https://freight.cargo.site/t/original/i/954a2116eb0e8d1ad498c45893b77a2c31b9f4d776deeea5d3290dab864ba179/8a770a9370ba4d691465dc333ee5f103cac4f272.jpeg" data-mid="198168559" border="0"  src="https://freight.cargo.site/w/484/i/954a2116eb0e8d1ad498c45893b77a2c31b9f4d776deeea5d3290dab864ba179/8a770a9370ba4d691465dc333ee5f103cac4f272.jpeg" /&#62;
&#60;img width="484" height="860" width_o="484" height_o="860" data-src="https://freight.cargo.site/t/original/i/28c5d2afb4c288d9a8fb66c95641c8aaf4a76ac214a62bae4fe6b8ed0102c986/2956bd1e0d375c5e51a47702140187aab4eb41af.jpeg" data-mid="198168560" border="0"  src="https://freight.cargo.site/w/484/i/28c5d2afb4c288d9a8fb66c95641c8aaf4a76ac214a62bae4fe6b8ed0102c986/2956bd1e0d375c5e51a47702140187aab4eb41af.jpeg" /&#62;
&#60;img width="1937" height="1937" width_o="1937" height_o="1937" data-src="https://freight.cargo.site/t/original/i/ab321e77c945375cbff8c32642697930c6ee9e04f4ccece2ca4dafe20c3d59b3/COLOURS.jpg" data-mid="198168561" border="0"  src="https://freight.cargo.site/w/1000/i/ab321e77c945375cbff8c32642697930c6ee9e04f4ccece2ca4dafe20c3d59b3/COLOURS.jpg" /&#62;
&#60;img width="1998" height="1999" width_o="1998" height_o="1999" data-src="https://freight.cargo.site/t/original/i/f237cb00d9a528ba7a823ddca69bdd934c8ef69255393df93ba40b7a505783d7/IMG_0037-copy-2.jpg" data-mid="198168750" border="0"  src="https://freight.cargo.site/w/1000/i/f237cb00d9a528ba7a823ddca69bdd934c8ef69255393df93ba40b7a505783d7/IMG_0037-copy-2.jpg" /&#62;
&#60;img width="2119" height="2119" width_o="2119" height_o="2119" data-src="https://freight.cargo.site/t/original/i/def5e77614f5ee79ba28475e411ef0cd668a4ad1fbb92e06f01433bc04f2a073/IMG_9641_OPTION3_edit-copy.jpg" data-mid="198169109" border="0"  src="https://freight.cargo.site/w/1000/i/def5e77614f5ee79ba28475e411ef0cd668a4ad1fbb92e06f01433bc04f2a073/IMG_9641_OPTION3_edit-copy.jpg" /&#62;
&#60;img width="1944" height="1944" width_o="1944" height_o="1944" data-src="https://freight.cargo.site/t/original/i/5d41fd55a23c4a85296faa9b3cbb4f44bfcbc75df23a48e584e7ff6eef2ffd08/IMG_0037-copy_2-copy.jpg" data-mid="198168751" border="0"  src="https://freight.cargo.site/w/1000/i/5d41fd55a23c4a85296faa9b3cbb4f44bfcbc75df23a48e584e7ff6eef2ffd08/IMG_0037-copy_2-copy.jpg" /&#62;
&#60;img width="2280" height="2280" width_o="2280" height_o="2280" data-src="https://freight.cargo.site/t/original/i/a3f1a866c606c0c032b6a4179a7b5c6c589413f57afafa9ba939e74ce5960a20/IMG_0052-copy_2-copy.jpg" data-mid="198168752" border="0"  src="https://freight.cargo.site/w/1000/i/a3f1a866c606c0c032b6a4179a7b5c6c589413f57afafa9ba939e74ce5960a20/IMG_0052-copy_2-copy.jpg" /&#62;
&#60;img width="2077" height="764" width_o="2077" height_o="764" data-src="https://freight.cargo.site/t/original/i/417361409f2881e082edf54eb08af69b19a45a7973e6b0efe07c723870eed391/Screenshot-2023-11-29-at-17.41.27.png" data-mid="198169653" border="0"  src="https://freight.cargo.site/w/1000/i/417361409f2881e082edf54eb08af69b19a45a7973e6b0efe07c723870eed391/Screenshot-2023-11-29-at-17.41.27.png" /&#62;
&#60;img width="7433" height="2462" width_o="7433" height_o="2462" data-src="https://freight.cargo.site/t/original/i/d5e79328b2036b708cb952011c35e81f45d950eb047700a3b9f6197ab4e88489/ENGLAND---BOND-STREET_FEB-copy.jpg" data-mid="198168535" border="0"  src="https://freight.cargo.site/w/1000/i/d5e79328b2036b708cb952011c35e81f45d950eb047700a3b9f6197ab4e88489/ENGLAND---BOND-STREET_FEB-copy.jpg" /&#62;
CONCEPT


	The geometric shapes from the apparel were transformed into a 3-dimensional display where irregular pyramids of varying sizes – and stained in different colours – swoop in from the side walls and grow up out of the floor. We had a mock window which was used to test out configurations, and work with props and mannequins that were to scale. These then became the basis of our presentations and technical guidelines that were rolled out to over 500 stores worldwide. 
With varying window formats – short and narrow to tall and skinny (and everything in between) – we had to provide a toolkit that made it easy for each team to implement the vision whilst maintaining each region’s budget and spatial consideration.

&#60;img width="2600" height="2601" width_o="2600" height_o="2601" data-src="https://freight.cargo.site/t/original/i/1586b31c2afab476bf41cd79cff4e72a91c02d7bf47bc9770aeddf9fe2393110/R0012135-copy.jpg" data-mid="198169072" border="0"  src="https://freight.cargo.site/w/1000/i/1586b31c2afab476bf41cd79cff4e72a91c02d7bf47bc9770aeddf9fe2393110/R0012135-copy.jpg" /&#62;
&#60;img width="2660" height="2660" width_o="2660" height_o="2660" data-src="https://freight.cargo.site/t/original/i/4c2ab5926f8c17867e1f4548756dd32b7f5a5f8f94eab1b96e89db04ad981ef8/R0012136-copy.jpg" data-mid="198169073" border="0"  src="https://freight.cargo.site/w/1000/i/4c2ab5926f8c17867e1f4548756dd32b7f5a5f8f94eab1b96e89db04ad981ef8/R0012136-copy.jpg" /&#62;
With the world moving toward being more digitally-focused, it's no wonder Christopher Bailey wanted to step back and, as he put it: "celebrate things that take time to do." From whipstitched hems to woven leather sleeves to all the beading, raffia and African-inspired prints, this collection side-stepped the digital age for something more (in Bailey’s own words)&#38;nbsp;"Joyous, upbeat, nostalgic."</description>
		
	</item>
		
		
	<item>
		<title>Axia 360 Branding</title>
				
		<link>https://jessmacdonald.com/Axia-360-Branding</link>

		<pubDate>Tue, 15 Oct 2024 18:18:22 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Axia-360-Branding</guid>

		<description>
	Axia is crafted for those who seek more than just a drink, but an immersive cultural adventure. Distilled from the aromatic resin of the Mastiha tree – a gnarled and twisted evergreen found clutching to the hillsides of the Aegean island Chios in Greece – Axia is a new-to world, premium, extra dry spirit.
	Creative Strategy, Brand Strategy, Graphic Design, Supplier Liaison, Style Guide, Event Design &#38;amp; Management, Stand Design &#38;amp; Build, Retail Environments, Visual Merchandising, POS, Print Production &#38;amp; Artworking, Packaging Design, Social Media, Content Creation, Creative Production, Copywriting, Sales Outreach, Collaboration Outreach, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Dimensions, Adobe Firefly, Generative AI
axiaspirit.com&#38;nbsp;︎ @axiaspirit&#38;nbsp;︎
As featured on Mustard Brand Studio ︎ As featured on Packaging of the World ︎


&#60;img width="5570" height="4175" width_o="5570" height_o="4175" data-src="https://freight.cargo.site/t/original/i/3eec41e34fbc2d06e85f1d2b1cd7421705022ec5f4c2771329b532a351c314fa/IMG_0044_4_F1_300dpi_COL_ADJ_RGB.jpg" data-mid="219798474" border="0"  src="https://freight.cargo.site/w/1000/i/3eec41e34fbc2d06e85f1d2b1cd7421705022ec5f4c2771329b532a351c314fa/IMG_0044_4_F1_300dpi_COL_ADJ_RGB.jpg" /&#62;Axia is the spirit of the curious. 
We believe life is richer when lived with open eyes, open mind… and an open heart. An invitation: to wonder, to discover. From the ancient Mastiha trees of Greece to the newest bars of the world. A story that’s thousands of years old, crafted into something entirely new. For those who know life’s best moments aren’t planned, but discovered.
Step off the beaten path. Taste the unexpected. Explore your curiosity.


&#60;img width="4274" height="5930" width_o="4274" height_o="5930" data-src="https://freight.cargo.site/t/original/i/bd7cc0d02e3a5b9db42e00d7f8d5aa0ccde1032280751a681bbb9ba88053ef89/IMG_0006_7_F1.jpg" data-mid="222751055" border="0"  src="https://freight.cargo.site/w/1000/i/bd7cc0d02e3a5b9db42e00d7f8d5aa0ccde1032280751a681bbb9ba88053ef89/IMG_0006_7_F1.jpg" /&#62;
&#60;img width="4285" height="5992" width_o="4285" height_o="5992" data-src="https://freight.cargo.site/t/original/i/76714e715287bcd9f0a066c14836dea611c2d3cab9e7dc290787ee6f51c117bc/IMG_0164_F1.jpg" data-mid="219798584" border="0"  src="https://freight.cargo.site/w/1000/i/76714e715287bcd9f0a066c14836dea611c2d3cab9e7dc290787ee6f51c117bc/IMG_0164_F1.jpg" /&#62;
&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/256cd830d68a2d50673a7b4be3c775c43db22de9fa5eb950eb5462ee03c5ea68/Axia-Brand-Story-Guidelines_Page_08.jpg" data-mid="229420413" border="0"  src="https://freight.cargo.site/w/1000/i/256cd830d68a2d50673a7b4be3c775c43db22de9fa5eb950eb5462ee03c5ea68/Axia-Brand-Story-Guidelines_Page_08.jpg" /&#62;
&#60;img width="3600" height="2025" width_o="3600" height_o="2025" data-src="https://freight.cargo.site/t/original/i/2e2628addd5f6bc1fc8a6f60039f2ab018887b607cd2761574891ac80acda261/Axia-Brand-Story-Guidelines_Page_07.jpg" data-mid="229420262" border="0"  src="https://freight.cargo.site/w/1000/i/2e2628addd5f6bc1fc8a6f60039f2ab018887b607cd2761574891ac80acda261/Axia-Brand-Story-Guidelines_Page_07.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f944ed636b0ad7cc42b1aefd36f4004625d275e8dfcaf04245232a5612313898/Axia-Brand-Guidelines-V4.jpg" data-mid="222750573" border="0"  src="https://freight.cargo.site/w/1000/i/f944ed636b0ad7cc42b1aefd36f4004625d275e8dfcaf04245232a5612313898/Axia-Brand-Guidelines-V4.jpg" /&#62;
&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ac903ed442e4c53f00c3bae23e457d6d07ff5dee6fa731525ef0f6e927e1806a/Axia-Brand-Story-Guidelines_Page_11.jpg" data-mid="229420417" border="0"  src="https://freight.cargo.site/w/1000/i/ac903ed442e4c53f00c3bae23e457d6d07ff5dee6fa731525ef0f6e927e1806a/Axia-Brand-Story-Guidelines_Page_11.jpg" /&#62;
&#60;img width="2200" height="1602" width_o="2200" height_o="1602" data-src="https://freight.cargo.site/t/original/i/b8efad6018a9103eee9ebda9e862ef5d610fa3d27db5285a2d26c7b2eb88f942/IMG_0010_5.jpg" data-mid="222751156" border="0"  src="https://freight.cargo.site/w/1000/i/b8efad6018a9103eee9ebda9e862ef5d610fa3d27db5285a2d26c7b2eb88f942/IMG_0010_5.jpg" /&#62;
&#60;img width="5780" height="4463" width_o="5780" height_o="4463" data-src="https://freight.cargo.site/t/original/i/75e5d6251f9f55ce5df47c7a783106cbe1a21f3f6ec98077a808b67b1d6a29cc/IMG_0028_5_F2.jpg" data-mid="222751117" border="0"  src="https://freight.cargo.site/w/1000/i/75e5d6251f9f55ce5df47c7a783106cbe1a21f3f6ec98077a808b67b1d6a29cc/IMG_0028_5_F2.jpg" /&#62;
&#60;img width="1573" height="2000" width_o="1573" height_o="2000" data-src="https://freight.cargo.site/t/original/i/221cb4a0687c579f42ae0c4965558a18229c5489732861e382d1eaa15fd953b9/IMG_0017_5-2-copy.jpg" data-mid="219798590" border="0"  src="https://freight.cargo.site/w/1000/i/221cb4a0687c579f42ae0c4965558a18229c5489732861e382d1eaa15fd953b9/IMG_0017_5-2-copy.jpg" /&#62;
&#60;img width="1652" height="2000" width_o="1652" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f322978c6a018099f81d14a86b05c248cd6e6da4a0dc654f923133fbf15fe32c/IMG_0364.jpg" data-mid="219798595" border="0"  src="https://freight.cargo.site/w/1000/i/f322978c6a018099f81d14a86b05c248cd6e6da4a0dc654f923133fbf15fe32c/IMG_0364.jpg" /&#62;

&#60;img width="800" height="1032" width_o="800" height_o="1032" data-src="https://freight.cargo.site/t/original/i/e81d9ca8034cb1a8a37a0df83819972af8cf5d49cb66e23a9e336e695d4b92b9/gift-box-Current-View.jpg" data-mid="236838555" border="0"  src="https://freight.cargo.site/w/800/i/e81d9ca8034cb1a8a37a0df83819972af8cf5d49cb66e23a9e336e695d4b92b9/gift-box-Current-View.jpg" /&#62;
&#60;img width="3418" height="2232" width_o="3418" height_o="2232" data-src="https://freight.cargo.site/t/original/i/aa3a8d3b70983610bcc0bbc0347380c28e988ab77f6978dda88c01b3600e8ce1/Free-Magnetic-Gift-Box-Mockup.jpg" data-mid="236838554" border="0"  src="https://freight.cargo.site/w/1000/i/aa3a8d3b70983610bcc0bbc0347380c28e988ab77f6978dda88c01b3600e8ce1/Free-Magnetic-Gift-Box-Mockup.jpg" /&#62;
BRAND DNA &#38;amp; BRAND BOOK 
BRAND EDUCATION
GRAPHIC DESIGN ART DIRECTIONPACKAGING


	The bottle illustration encapsulates the provenance and heritage of the Greek Mastiha. Done by renowned artist Zoe Keller, she has managed to infuse Axia’s ethos into every stroke of her design. The twisted limbs of the mastic tree, the native wildlife of Chios, the hands of the women that harvest the mastic crystals, and the indomitable heart of Chios — all intertwined to narrate the story of an unyielding, spirited heritage.We created an emblem for the stopper: an artful interlacing of copper and silver that forms the letter ‘A’, entwined within the Chios snake, a nod to the rich tapestry of Greek history.We worked on collating a series of varying Brand Books, Guidelines, Sales, and Education documents that support the teams on-the-ground sell the brand to the trade. With a brand new&#38;nbsp; category, there is a level of education required to understand the unique proposition. This is something we aim to communicate through all creative touchpoints. 


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4098b85f6fdb786230fcda42736728ae2b7c56be3b877621fc4a8086aa56e27d/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0005.JPG" data-mid="222752618" border="0"  src="https://freight.cargo.site/w/1000/i/4098b85f6fdb786230fcda42736728ae2b7c56be3b877621fc4a8086aa56e27d/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0005.JPG" /&#62;
&#60;img width="4000" height="1863" width_o="4000" height_o="1863" data-src="https://freight.cargo.site/t/original/i/85aee8eaf9190abfade6bc67222aa814225dff451e35024b0f8906d038990e6c/Mockup-Edit-copy.jpg" data-mid="222752476" border="0"  src="https://freight.cargo.site/w/1000/i/85aee8eaf9190abfade6bc67222aa814225dff451e35024b0f8906d038990e6c/Mockup-Edit-copy.jpg" /&#62;

&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/a4fa4357c1b4736c4727b60a128bd4b4a2517b251ece6b8c4d876ae341bcca43/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0150.JPG" data-mid="222752691" border="0"  src="https://freight.cargo.site/w/1000/i/a4fa4357c1b4736c4727b60a128bd4b4a2517b251ece6b8c4d876ae341bcca43/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0150.JPG" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/a002f1182f0874f8c35f1469fbcf048cc08297f27de5da748f4398174de11e5c/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0158.JPG" data-mid="222752693" border="0"  src="https://freight.cargo.site/w/1000/i/a002f1182f0874f8c35f1469fbcf048cc08297f27de5da748f4398174de11e5c/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0158.JPG" /&#62;
&#60;img width="1233" height="1849" width_o="1233" height_o="1849" data-src="https://freight.cargo.site/t/original/i/2e240c160ab69c71c80c19fb1932e8a6e85824e9ebba57dbc72e6ced851a5be0/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0040.JPG" data-mid="222752908" border="0"  src="https://freight.cargo.site/w/1000/i/2e240c160ab69c71c80c19fb1932e8a6e85824e9ebba57dbc72e6ced851a5be0/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0040.JPG" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c87be0305869f594c150a0bc0602c99b7fcb42e66ae7d5878b73b62537cae598/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0154.JPG" data-mid="222752692" border="0"  src="https://freight.cargo.site/w/1000/i/c87be0305869f594c150a0bc0602c99b7fcb42e66ae7d5878b73b62537cae598/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0154.JPG" /&#62;
&#60;img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/c2f76a8adfd3db81bc7d9fd4c615f3f0c70fcc420a85449c479a491756ee7e45/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0159.JPG" data-mid="222752913" border="0"  src="https://freight.cargo.site/w/1000/i/c2f76a8adfd3db81bc7d9fd4c615f3f0c70fcc420a85449c479a491756ee7e45/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0159.JPG" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7ed12425c81ac7469b315ea9d99093cd44b18186ff1e5e825e4c3a8375532190/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0105.JPG" data-mid="222753041" border="0"  src="https://freight.cargo.site/w/1000/i/7ed12425c81ac7469b315ea9d99093cd44b18186ff1e5e825e4c3a8375532190/Alex_Grymanis_Beverage_World_Ath_Bar_Show_2024_0105.JPG" /&#62;

&#60;img width="3705" height="5558" width_o="3705" height_o="5558" data-src="https://freight.cargo.site/t/original/i/775fa9bb34cb2a3ee3539e32e817130a488f38d51ec9cf62873e1900502c716d/Alex_Grymanis_Axia_Ath_Bar_Show_2024_0438.JPG" data-mid="222753112" border="0"  src="https://freight.cargo.site/w/1000/i/775fa9bb34cb2a3ee3539e32e817130a488f38d51ec9cf62873e1900502c716d/Alex_Grymanis_Axia_Ath_Bar_Show_2024_0438.JPG" /&#62;
&#60;img width="830" height="1245" width_o="830" height_o="1245" data-src="https://freight.cargo.site/t/original/i/07be8589e29e201422ab902ac694d7faed9f57176ac8e9831e2240d05137e066/Screenshot-2024-12-02-at-18.37.52.png" data-mid="222753137" border="0"  src="https://freight.cargo.site/w/830/i/07be8589e29e201422ab902ac694d7faed9f57176ac8e9831e2240d05137e066/Screenshot-2024-12-02-at-18.37.52.png" /&#62;

*Athens Bar Show 2024 Stand Design &#38;amp; Artworking, Closing Party Stand Design &#38;amp; Artworking, Wrap Up Sizzle


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0380da21e308dbe326cd40750ad6b12181ab6c7b97fd08a5ffc53475a1998bd7/CITC-Gaucho-IG-Carousel-2.png" data-mid="222755187" border="0"  src="https://freight.cargo.site/w/1000/i/0380da21e308dbe326cd40750ad6b12181ab6c7b97fd08a5ffc53475a1998bd7/CITC-Gaucho-IG-Carousel-2.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c48bf11c3bc4dc32674553977d7703de84db2f7e1f081967bb2c61d7ab7051ef/CITC_IG-Stories-2.png" data-mid="222755228" border="0"  src="https://freight.cargo.site/w/1000/i/c48bf11c3bc4dc32674553977d7703de84db2f7e1f081967bb2c61d7ab7051ef/CITC_IG-Stories-2.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c460501d9333e7f06d0d57da4cd97ebcc197b65c6e03fec2a61771bb429cc87e/CITC-Gaucho-IG-Carousel-1.png" data-mid="222755186" border="0"  src="https://freight.cargo.site/w/1000/i/c460501d9333e7f06d0d57da4cd97ebcc197b65c6e03fec2a61771bb429cc87e/CITC-Gaucho-IG-Carousel-1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f541b9283db2f6d533888a1fe4a27cabbf8745920f08ede46a7c372a73bfa0e7/9BCB77FA-EF1F-4A48-A1D6-65412E05A8ED.JPG" data-mid="222755098" border="0"  src="https://freight.cargo.site/w/1000/i/f541b9283db2f6d533888a1fe4a27cabbf8745920f08ede46a7c372a73bfa0e7/9BCB77FA-EF1F-4A48-A1D6-65412E05A8ED.JPG" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ac6294c6fa4cf02e76d5319a11956800984aa050f3f1be9b344093c4d9d02136/22L1540755-Edit.jpg" data-mid="222755164" border="0"  src="https://freight.cargo.site/w/1000/i/ac6294c6fa4cf02e76d5319a11956800984aa050f3f1be9b344093c4d9d02136/22L1540755-Edit.jpg" /&#62;
&#60;img width="3105" height="4519" width_o="3105" height_o="4519" data-src="https://freight.cargo.site/t/original/i/ae5a9b0b7a99e0ba8b867ba93f8cdde62398e4b27daef981445fb31c4b69ba83/IMG_2034-copy.jpg" data-mid="222755518" border="0"  src="https://freight.cargo.site/w/1000/i/ae5a9b0b7a99e0ba8b867ba93f8cdde62398e4b27daef981445fb31c4b69ba83/IMG_2034-copy.jpg" /&#62;
&#60;img width="1334" height="1752" width_o="1334" height_o="1752" data-src="https://freight.cargo.site/t/original/i/947e0c10a5d3ab509681e7475d6ea4263b9bb940c688c54d8ef71518dbdcf20b/WhatsApp-Image-2024-09-11-at-14.04.23-2.jpeg" data-mid="223005859" border="0"  src="https://freight.cargo.site/w/1000/i/947e0c10a5d3ab509681e7475d6ea4263b9bb940c688c54d8ef71518dbdcf20b/WhatsApp-Image-2024-09-11-at-14.04.23-2.jpeg" /&#62;
&#60;img width="1355" height="1509" width_o="1355" height_o="1509" data-src="https://freight.cargo.site/t/original/i/8033707be3dbec536beb554fcfe050262ef9834630033c9ab7642c5cf030cd02/WhatsApp-Image-2024-09-11-at-14.04.56.jpeg" data-mid="222755103" border="0"  src="https://freight.cargo.site/w/1000/i/8033707be3dbec536beb554fcfe050262ef9834630033c9ab7642c5cf030cd02/WhatsApp-Image-2024-09-11-at-14.04.56.jpeg" /&#62;

*Cocktails in the City 2024 x Gaucho Stand Design &#38;amp; Social Asset Creation


&#60;img width="2055" height="2227" width_o="2055" height_o="2227" data-src="https://freight.cargo.site/t/original/i/57ec8b23b111ac8a39960fb345dfffc0edf06d1dec6a7424ae3602d5eb903ceb/Window-Mockup-1.jpg" data-mid="229420148" border="0"  src="https://freight.cargo.site/w/1000/i/57ec8b23b111ac8a39960fb345dfffc0edf06d1dec6a7424ae3602d5eb903ceb/Window-Mockup-1.jpg" /&#62;
&#60;img width="1935" height="2227" width_o="1935" height_o="2227" data-src="https://freight.cargo.site/t/original/i/6b20bdd5a2a02c8152240af99a598240d8aecdbd0d31a02ad55b2748940539d3/Window-Mockup-3.jpg" data-mid="229420149" border="0"  src="https://freight.cargo.site/w/1000/i/6b20bdd5a2a02c8152240af99a598240d8aecdbd0d31a02ad55b2748940539d3/Window-Mockup-3.jpg" /&#62;
&#60;img width="1935" height="2227" width_o="1935" height_o="2227" data-src="https://freight.cargo.site/t/original/i/1ffc5b19431e2201618fd0f5ab9f10d286d248b88571be5d28e8f57fb63a885d/Window-Mockup-4.jpg" data-mid="229420150" border="0"  src="https://freight.cargo.site/w/1000/i/1ffc5b19431e2201618fd0f5ab9f10d286d248b88571be5d28e8f57fb63a885d/Window-Mockup-4.jpg" /&#62;
&#60;img width="2800" height="2174" width_o="2800" height_o="2174" data-src="https://freight.cargo.site/t/original/i/b001044270d1893992b8c889e4cc26b3c6cc3bab562fecc91ce3dc6bc81a8f09/Floor-Display-2-copy.jpg" data-mid="222754625" border="0"  src="https://freight.cargo.site/w/1000/i/b001044270d1893992b8c889e4cc26b3c6cc3bab562fecc91ce3dc6bc81a8f09/Floor-Display-2-copy.jpg" /&#62;
&#60;img width="2520" height="2759" width_o="2520" height_o="2759" data-src="https://freight.cargo.site/t/original/i/d8779beed1fd3f509e4b2699b9c97f227250ae51ab27ede6c767e00d77f389ce/Floor-Display-2A-copy.jpg" data-mid="222754631" border="0"  src="https://freight.cargo.site/w/1000/i/d8779beed1fd3f509e4b2699b9c97f227250ae51ab27ede6c767e00d77f389ce/Floor-Display-2A-copy.jpg" /&#62;
&#60;img width="1650" height="2175" width_o="1650" height_o="2175" data-src="https://freight.cargo.site/t/original/i/cb62b758db1658dd43b6fa122a66b0a18f4796ca41c12085988accc4cf6ed43f/Endcap-mockup-1.jpg" data-mid="222754629" border="0"  src="https://freight.cargo.site/w/1000/i/cb62b758db1658dd43b6fa122a66b0a18f4796ca41c12085988accc4cf6ed43f/Endcap-mockup-1.jpg" /&#62;

&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/87437ae38cc8fc20598ec9917fae1162189216a9b7ade11f0a0e408e47eee165/Free-A4-Letterhead-Mockup-copy.jpg" data-mid="236838557" border="0"  src="https://freight.cargo.site/w/1000/i/87437ae38cc8fc20598ec9917fae1162189216a9b7ade11f0a0e408e47eee165/Free-A4-Letterhead-Mockup-copy.jpg" /&#62;
&#60;img width="4544" height="2244" width_o="4544" height_o="2244" data-src="https://freight.cargo.site/t/original/i/af662904721dd2012f2b1c54e3f3afd8c8234e9086e9f4a0a408baeee2fd0e8d/4-Fold-Brochure-Mockup.jpg" data-mid="236838574" border="0"  src="https://freight.cargo.site/w/1000/i/af662904721dd2012f2b1c54e3f3afd8c8234e9086e9f4a0a408baeee2fd0e8d/4-Fold-Brochure-Mockup.jpg" /&#62;
EVENT DESIGN 
RETAIL &#38;amp; VISUAL MERCHANDISEPRINT &#38;amp; POS


	We are heavily involved in all spatial design across event and experiential activations globally. Not only designing the space but also hands-on management of all elements of production. This includes but is not limited to liaising with suppliers, creating print-ready artwork, artworking marketing assets, outreach for collaborations.


&#60;img width="1504" height="2682" width_o="1504" height_o="2682" data-src="https://freight.cargo.site/t/original/i/0147e2546eeaf2da420aaf2d4ab3a3dfb5f2e7f99ca49f5b71bdec52e174a719/1576-copy.jpg" data-mid="236838818" border="0"  src="https://freight.cargo.site/w/1000/i/0147e2546eeaf2da420aaf2d4ab3a3dfb5f2e7f99ca49f5b71bdec52e174a719/1576-copy.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d175541a8708372f0307e6f55c3f12352d342a73de57cb0dc9ad2de3216ea5fa/World-Cocktail-Day-1.png" data-mid="236838262" border="0"  src="https://freight.cargo.site/w/1000/i/d175541a8708372f0307e6f55c3f12352d342a73de57cb0dc9ad2de3216ea5fa/World-Cocktail-Day-1.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/23393df58f45c94471f3bbbf9d336d7b3d618a2d1f163f94b6cde3a4a92328bb/Giannis_Post.png" data-mid="236837919" border="0"  src="https://freight.cargo.site/w/1000/i/23393df58f45c94471f3bbbf9d336d7b3d618a2d1f163f94b6cde3a4a92328bb/Giannis_Post.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5b05109bc8f3dcae838df1c35904b2a7e691b6818a691db5f6f992007d9083da/Jenny_Post.png" data-mid="236837927" border="0"  src="https://freight.cargo.site/w/1000/i/5b05109bc8f3dcae838df1c35904b2a7e691b6818a691db5f6f992007d9083da/Jenny_Post.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c61960d5196188b5dc689534c6e7defabd9ffb13ab3d808b883e7f37ebf948b1/Mitchel_Post.png" data-mid="236837928" border="0"  src="https://freight.cargo.site/w/1000/i/c61960d5196188b5dc689534c6e7defabd9ffb13ab3d808b883e7f37ebf948b1/Mitchel_Post.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/490c3abb27300ce471d6915f1b12bd3d902de73a6a4076c11d592d96abd59440/Axia-Cocktails-1.png" data-mid="236838256" border="0"  src="https://freight.cargo.site/w/1000/i/490c3abb27300ce471d6915f1b12bd3d902de73a6a4076c11d592d96abd59440/Axia-Cocktails-1.png" /&#62;
&#60;img width="1081" height="1350" width_o="1081" height_o="1350" data-src="https://freight.cargo.site/t/original/i/84945ed2d91e96fc23ee70979682af8ef16e410e16357bf4d38f601481d9c392/03-Popsicle-2.png" data-mid="236838252" border="0"  src="https://freight.cargo.site/w/1000/i/84945ed2d91e96fc23ee70979682af8ef16e410e16357bf4d38f601481d9c392/03-Popsicle-2.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d895c03d925ea96c6ad7a3736d623d1f6abb8add30ee9f4b6d301e73992251fa/Flavours-of-Axia-1.png" data-mid="236838258" border="0"  src="https://freight.cargo.site/w/1000/i/d895c03d925ea96c6ad7a3736d623d1f6abb8add30ee9f4b6d301e73992251fa/Flavours-of-Axia-1.png" /&#62;
SOCIAL MEDIA 
CONTENT CREATION


	We manage all social media – from strategy to content pillars to curation and creation of all social media assets. Given the speed at which trends come and go in the social space, we are constantly creating new content that latches onto emerging trends. We also brief all event photographers, videographers and influencers for a consistent style that is true to Axia.&#38;nbsp;

&#60;img width="524" height="970" width_o="524" height_o="970" data-src="https://freight.cargo.site/t/original/i/5daf08a89e3207857d4d2119e21f14be92f9d10343f3a0f62396ec001ee25b22/Screenshot-2024-12-02-at-19.16.51.png" data-mid="223005673" border="0"  src="https://freight.cargo.site/w/524/i/5daf08a89e3207857d4d2119e21f14be92f9d10343f3a0f62396ec001ee25b22/Screenshot-2024-12-02-at-19.16.51.png" /&#62;
&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/bb53043011ff71546180e617f604149a5bb51c97353199dc00f04432da9fc42d/T-shirt-mockup-V1-copy.jpg" data-mid="223005670" border="0"  src="https://freight.cargo.site/w/1000/i/bb53043011ff71546180e617f604149a5bb51c97353199dc00f04432da9fc42d/T-shirt-mockup-V1-copy.jpg" /&#62;
&#60;img width="580" height="786" width_o="580" height_o="786" data-src="https://freight.cargo.site/t/original/i/f05e95dd558f0d0942fb9c9c1683618a485507bcd8c6e141f214cd0439123c24/Ceramic-Cup-Mockup.jpg" data-mid="229420466" border="0"  src="https://freight.cargo.site/w/580/i/f05e95dd558f0d0942fb9c9c1683618a485507bcd8c6e141f214cd0439123c24/Ceramic-Cup-Mockup.jpg" /&#62;
&#60;img width="563" height="861" width_o="563" height_o="861" data-src="https://freight.cargo.site/t/original/i/72da4d41f8d46d3992016afd74510df86d6899bf774cb4bed8cadbd52c3d9f37/Coasters.jpg" data-mid="223005655" border="0"  src="https://freight.cargo.site/w/563/i/72da4d41f8d46d3992016afd74510df86d6899bf774cb4bed8cadbd52c3d9f37/Coasters.jpg" /&#62;
&#60;img width="1107" height="1463" width_o="1107" height_o="1463" data-src="https://freight.cargo.site/t/original/i/4f7318b491f111a308585d648443ea1a62716808c9a89afc079e0910dce7ff68/mastiha-spirit-1-edit.jpg" data-mid="229420481" border="0"  src="https://freight.cargo.site/w/1000/i/4f7318b491f111a308585d648443ea1a62716808c9a89afc079e0910dce7ff68/mastiha-spirit-1-edit.jpg" /&#62;
&#60;img width="1000" height="767" width_o="1000" height_o="767" data-src="https://freight.cargo.site/t/original/i/f09a02846583599789bec615498128e6500f985e49b29c9cae9163d4a1ec1615/AXIA-Bucket-hat-copy.jpg" data-mid="223005654" border="0"  src="https://freight.cargo.site/w/1000/i/f09a02846583599789bec615498128e6500f985e49b29c9cae9163d4a1ec1615/AXIA-Bucket-hat-copy.jpg" /&#62;
&#60;img width="1504" height="2682" width_o="1504" height_o="2682" data-src="https://freight.cargo.site/t/original/i/4f4418c097ece08ee7474ab20cd34d0832c4ff60a5df322d064adcadda0c80a1/1576-Cayetano-Edit.png" data-mid="236838819" border="0"  src="https://freight.cargo.site/w/1000/i/4f4418c097ece08ee7474ab20cd34d0832c4ff60a5df322d064adcadda0c80a1/1576-Cayetano-Edit.png" /&#62;

GROWTH STRATEGIESMERCHANDISE


	In addition to creating the core assets across marketing collateral and digital channels, we look at how to manage the brand as it scales and enters new markets. We strategise with Sales and on-the-ground talent to ensure a sustainable and consistent tone of voice is maintained globally.Competing against the alcohol industry’s biggest giants, we had to be creative, aspirational and ultimately create ancillary items that people would want to purchase. We worked with small suppliers ensuring to near-source in key locations to get the best price point and ensure a smaller carbon footprint.
</description>
		
	</item>
		
		
	<item>
		<title>Hoo Raa 360 Branding</title>
				
		<link>https://jessmacdonald.com/Hoo-Raa-360-Branding</link>

		<pubDate>Wed, 08 Nov 2023 13:36:56 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Hoo-Raa-360-Branding</guid>

		<description>
	
We conceptualised and activated new-to-world CBD brand, Hoo Raa to cut through the daily monotony and deliver life-affirming moments.


Crafting a mesmerising identity to make us a magnet for pleasure-seekers, we created, named, designed, packaged, and marketed Hoo Raa as a mood-management brand.

	Branding, Creative Strategy, Copywriting, Packaging Design, Artworking, Print &#38;amp; Production Management, Web Design, E-Commerce, Social Strategy, Art Direction, Photography, Graphic Design, Event Coordination, Visual Merchandising, Partner Outreach,&#38;nbsp;Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects, Adobe Premiere Pro
wearehooraa.com ︎

As featured in Hypebae&#38;nbsp;︎


&#60;img width="1488" height="1075" width_o="1488" height_o="1075" data-src="https://freight.cargo.site/t/original/i/dc358c30b07466f68649afc583f6f467a2f66fc0d1b43e0218fe6f23e15324d7/0B9A9761.jpg" data-mid="196256432" border="0"  src="https://freight.cargo.site/w/1000/i/dc358c30b07466f68649afc583f6f467a2f66fc0d1b43e0218fe6f23e15324d7/0B9A9761.jpg" /&#62;

BRAND IDEA


	Hoo Raa is an expression of unadulterated fun, enjoyment and enthusiasm. We love life, and revel in creating extraordinary experiences, satisfying curiosities and making every moment count. Our recreational cannabinoid products – from quick-hit tinctures to intimacy-enhancing CBD lube – do just that.


We bring a playful philosophy to health, happiness, sexuality and everything that makes us human. We have a wry, provocative sense of humour that piques the interest of the adventurous. Sidelining monotony, we embrace diversity, dreams, moods, and ambitions, forging a new path and crafting our very own zeitgeist of abnormality and artistry. We know that life is hard enough as it is, so we may as well have some fun along the way.

&#60;img width="767" height="1075" width_o="767" height_o="1075" data-src="https://freight.cargo.site/t/original/i/07e23f56ebbf6038942765c7855a820130ed70ea0e820b0797b2613a5f9d7aca/2-1190-Portrait.jpg" data-mid="196257843" border="0"  src="https://freight.cargo.site/w/767/i/07e23f56ebbf6038942765c7855a820130ed70ea0e820b0797b2613a5f9d7aca/2-1190-Portrait.jpg" /&#62;
&#60;img width="1542" height="1028" width_o="1542" height_o="1028" data-src="https://freight.cargo.site/t/original/i/fa329c2e2fbf78f21a8c537c2a8f1f31f60f6d8714f555444be88cad62292965/HOORAA_PAIRING_5_ECCOM_3054.jpg" data-mid="196257152" border="0"  src="https://freight.cargo.site/w/1000/i/fa329c2e2fbf78f21a8c537c2a8f1f31f60f6d8714f555444be88cad62292965/HOORAA_PAIRING_5_ECCOM_3054.jpg" /&#62;
&#60;img width="1598" height="2238" width_o="1598" height_o="2238" data-src="https://freight.cargo.site/t/original/i/4ac21ea0766d6c9eeee95f21f7a7b898d6212acd9616cd5ad660dcacc092bfb9/HOORAA_DYNAMIC_1_ECCOM_3079-Portrait.jpg" data-mid="196257441" border="0"  src="https://freight.cargo.site/w/1000/i/4ac21ea0766d6c9eeee95f21f7a7b898d6212acd9616cd5ad660dcacc092bfb9/HOORAA_DYNAMIC_1_ECCOM_3079-Portrait.jpg" /&#62;
&#60;img width="1613" height="1344" width_o="1613" height_o="1344" data-src="https://freight.cargo.site/t/original/i/e555199c1b469a5382ac4913b391adf1eb7294c697ce6faa5886192d344bcfb5/0B9A9875.jpg" data-mid="196257868" border="0"  src="https://freight.cargo.site/w/1000/i/e555199c1b469a5382ac4913b391adf1eb7294c697ce6faa5886192d344bcfb5/0B9A9875.jpg" /&#62;
&#60;img width="1029" height="1533" width_o="1029" height_o="1533" data-src="https://freight.cargo.site/t/original/i/5d48541d35e9cdddd96c73976dfe9423049bcd62d492596767591f2d1677c662/IMG_0068_USA.jpg" data-mid="196258025" border="0"  src="https://freight.cargo.site/w/1000/i/5d48541d35e9cdddd96c73976dfe9423049bcd62d492596767591f2d1677c662/IMG_0068_USA.jpg" /&#62;
&#60;img width="2274" height="1606" width_o="2274" height_o="1606" data-src="https://freight.cargo.site/t/original/i/5da8252e3cd02b943de37b5191f90136b9460c08b5bcd502de94e3e8a93ffb8d/2-1006.jpg" data-mid="196258167" border="0"  src="https://freight.cargo.site/w/1000/i/5da8252e3cd02b943de37b5191f90136b9460c08b5bcd502de94e3e8a93ffb8d/2-1006.jpg" /&#62;
&#60;img width="713" height="998" width_o="713" height_o="998" data-src="https://freight.cargo.site/t/original/i/a620b8fff58656c8c997938f938572666a51a240f9d54b2ce23bc6195665bbd3/HOORAA_DYNAMIC_1_ECCOM_3096-Portrait.jpg" data-mid="196257745" border="0"  src="https://freight.cargo.site/w/713/i/a620b8fff58656c8c997938f938572666a51a240f9d54b2ce23bc6195665bbd3/HOORAA_DYNAMIC_1_ECCOM_3096-Portrait.jpg" /&#62;
&#60;img width="635" height="889" width_o="635" height_o="889" data-src="https://freight.cargo.site/t/original/i/5e0f0f16bf1700a08aab656e2e61fa303fc18307bf60ffd29e22bf36930f0eb7/HOORAA_DYNAMIC_1_ECCOM_3247-Portrait.jpg" data-mid="196258146" border="0"  src="https://freight.cargo.site/w/635/i/5e0f0f16bf1700a08aab656e2e61fa303fc18307bf60ffd29e22bf36930f0eb7/HOORAA_DYNAMIC_1_ECCOM_3247-Portrait.jpg" /&#62;
&#60;img width="909" height="1272" width_o="909" height_o="1272" data-src="https://freight.cargo.site/t/original/i/33354631f50753908c94d4d7e3b642d0833504a05566a531e870a0cdaa1a4d2b/HOORAA_DYNAMIC_1_ECCOM_3085-Portrait.jpg" data-mid="196259117" border="0"  src="https://freight.cargo.site/w/909/i/33354631f50753908c94d4d7e3b642d0833504a05566a531e870a0cdaa1a4d2b/HOORAA_DYNAMIC_1_ECCOM_3085-Portrait.jpg" /&#62;
&#60;img width="4292" height="2853" width_o="4292" height_o="2853" data-src="https://freight.cargo.site/t/original/i/682482b16f6750769b989f31c5951827b841cb4d94c54447c6bf404404890b73/2W9A7402.jpg" data-mid="196258174" border="0"  src="https://freight.cargo.site/w/1000/i/682482b16f6750769b989f31c5951827b841cb4d94c54447c6bf404404890b73/2W9A7402.jpg" /&#62;
ART DIRECTION


	Our art direction is purposefully vibrant, fashion-inspired and above all, whimsical. We’re here to have a good time – whatever that might look like – and our images should reflect that.


&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d764605ea0f568894e37cebd834278eb1e674bd3a5c2acde0f3369a02dedb1f8/White-BG.jpg" data-mid="196259735" border="0"  src="https://freight.cargo.site/w/1000/i/d764605ea0f568894e37cebd834278eb1e674bd3a5c2acde0f3369a02dedb1f8/White-BG.jpg" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/92185ce0282ff05b3976c7ed25a95440db85775200d874a84dc7e0ad3bdd4e07/White-BG-2.jpg" data-mid="196259734" border="0"  src="https://freight.cargo.site/w/1000/i/92185ce0282ff05b3976c7ed25a95440db85775200d874a84dc7e0ad3bdd4e07/White-BG-2.jpg" /&#62;
&#60;img width="1992" height="1328" width_o="1992" height_o="1328" data-src="https://freight.cargo.site/t/original/i/57db8cfb000096d900274e1876d79a85abf126739585707dd2c2576dd2c726ea/HOORAA_GROUP_3_ECCOM_2982_USA.jpg" data-mid="196257151" border="0"  src="https://freight.cargo.site/w/1000/i/57db8cfb000096d900274e1876d79a85abf126739585707dd2c2576dd2c726ea/HOORAA_GROUP_3_ECCOM_2982_USA.jpg" /&#62;

PACKAGING DESIGN ARTWORKING &#38;amp; COMPLIANCE
PRINT &#38;amp; PRODUCTION MANAGEMENT


	The packaging is as colourful as the brand ethos, with a vibrant Pantone and distinct personality chosen for each product. With zero adhesive, all our boxes are FSC-certified and recyclable; all our printed collateral is produced in a sustainable manner, utilising uncoated boards, vegetable dyes and natural sealants take the place of lamination.

&#60;img width="2490" height="2118" width_o="2490" height_o="2118" data-src="https://freight.cargo.site/t/original/i/02646431ee3b49e3f2560de10c27f653129dfe2aa056b90fa48da0c5bd7f6f15/Web-3.jpg" data-mid="196289948" border="0"  src="https://freight.cargo.site/w/1000/i/02646431ee3b49e3f2560de10c27f653129dfe2aa056b90fa48da0c5bd7f6f15/Web-3.jpg" /&#62;
&#60;img width="2490" height="2118" width_o="2490" height_o="2118" data-src="https://freight.cargo.site/t/original/i/238feb2702fa004e9e029e0565d125f2021a5741cd2ee0ab460e67296f4b9167/Web-2.jpg" data-mid="196289947" border="0"  src="https://freight.cargo.site/w/1000/i/238feb2702fa004e9e029e0565d125f2021a5741cd2ee0ab460e67296f4b9167/Web-2.jpg" /&#62;
&#60;img width="2490" height="2118" width_o="2490" height_o="2118" data-src="https://freight.cargo.site/t/original/i/3bd79059f355e78961c7b40c46841bca6976d286a943124672900fb5d11bda37/Web-1.jpg" data-mid="196289946" border="0"  src="https://freight.cargo.site/w/1000/i/3bd79059f355e78961c7b40c46841bca6976d286a943124672900fb5d11bda37/Web-1.jpg" /&#62;

WEBSITE DESIGN &#38;amp; DEV MANAGEMENT SEO STRATEGY


	Our website utilises a square-grid format. A nod to Instagram’s original grid posts, we knew this D2C brand would have to do a lot of hard work to do on social channels so linked it into moving image content as well as still imagery.
&#60;img width="1700" height="6208" width_o="1700" height_o="6208" data-src="https://freight.cargo.site/t/original/i/89e72c294e0c1ce7a395e045a9393661c99aca301501d13b3eba7bf57b938d1c/Hoo-Raa---January-Campaign---Can-t-Stop-Won-t-Stop.jpg" data-mid="196289141" border="0"  src="https://freight.cargo.site/w/1000/i/89e72c294e0c1ce7a395e045a9393661c99aca301501d13b3eba7bf57b938d1c/Hoo-Raa---January-Campaign---Can-t-Stop-Won-t-Stop.jpg" /&#62;
&#60;img width="1700" height="5726" width_o="1700" height_o="5726" data-src="https://freight.cargo.site/t/original/i/d060a345bfcd99a3ad6824f1cb1c06a9b684713b4388b0740c2f7e4587636a5b/Hoo-Raa---January-Campaign---RFTW-Editorial.jpg" data-mid="196289164" border="0"  src="https://freight.cargo.site/w/1000/i/d060a345bfcd99a3ad6824f1cb1c06a9b684713b4388b0740c2f7e4587636a5b/Hoo-Raa---January-Campaign---RFTW-Editorial.jpg" /&#62;
&#60;img width="1700" height="5222" width_o="1700" height_o="5222" data-src="https://freight.cargo.site/t/original/i/cd12070a02d9a65aeb4ee3a3a76c961c80cf4d58385e3a11f1f55d4aaf28e50c/Hoo-Raa---January-Campaign---Power-Couple.jpg" data-mid="196289163" border="0"  src="https://freight.cargo.site/w/1000/i/cd12070a02d9a65aeb4ee3a3a76c961c80cf4d58385e3a11f1f55d4aaf28e50c/Hoo-Raa---January-Campaign---Power-Couple.jpg" /&#62;

&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5045f84b04b4af375c8e7b390f05c24b0252775f3d089db9bd101076718d0a7e/IG_Stories_Bath_Salts.jpg" data-mid="196260023" border="0"  src="https://freight.cargo.site/w/1000/i/5045f84b04b4af375c8e7b390f05c24b0252775f3d089db9bd101076718d0a7e/IG_Stories_Bath_Salts.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/407e70d92364e83756aae154130b119d82666f371891894a871e7be64566ba99/IG_Stories_Text.jpg" data-mid="196260028" border="0"  src="https://freight.cargo.site/w/1000/i/407e70d92364e83756aae154130b119d82666f371891894a871e7be64566ba99/IG_Stories_Text.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f5eba158344c9eeab8912037549dc0148365846cc3d4c8dfb6b715665420c5dd/IG_Stories_Lube.jpg" data-mid="196260027" border="0"  src="https://freight.cargo.site/w/1000/i/f5eba158344c9eeab8912037549dc0148365846cc3d4c8dfb6b715665420c5dd/IG_Stories_Lube.jpg" /&#62;

SOCIAL MEDIA &#38;amp; DIGITAL STRATEGY
CONTENT CREATION&#38;nbsp;
COPYWRITING


	Consistent with campaign advertising, Instagram features witty statements, interspersed with lifestyle and product imagery. It should pop out with the brand colours and maintain a vibrant, upbeat theme.Bridging the gap between social media and our website, our emails use the same minimal square-grid format for consistent messaging across all channels.
 

&#60;img width="924" height="520" width_o="924" height_o="520" data-src="https://freight.cargo.site/t/original/i/dec66f165828318099ab0c7962ff401c694df286b9f6bed17645a38433599e4f/Screenshot-2022-05-01-at-17.05.02.png" data-mid="196719232" border="0"  src="https://freight.cargo.site/w/924/i/dec66f165828318099ab0c7962ff401c694df286b9f6bed17645a38433599e4f/Screenshot-2022-05-01-at-17.05.02.png" /&#62;
After the long hibernation, a thirst to feel and do has been building in every cell. And to quench it requires a bold new set of behaviours. Calling for… The bravery to pursue and explore your own preference and identity. The self-respect to give yourself and others a diversity of pleasures, and know it’s not selfish. The radical confidence to say “fuck you, I’m doing things my way. A new way.” 

This is the behaviour of the PleasuRebels.
LAUNCH CAMPAIGN MANAGEMENT 


	Our launch campaign focused on a social-first strategy. The audience we were targetting spend a lot of their time on social platforms so we felt it was pertinent for us to reach them this way. Our approach was centred around 4 US-based influencers with their own distinct personalities and reach. Each influencer was paired with a product that they felt resonated most. They became our PleasuRebels.In addition to the manifesto launch video (above), we created short sizzle reels to be posted on both our channels as well as the influencers’ channels. We also paired each influencer with a health expert – that was relevant to the product and personality – to create a series of short videos surrounding Q&#38;amp;As around mental wellbeing, holistic wellness and keeping up with modern life.&#38;nbsp;

&#60;img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/90c6d68c73ff399b34b4be5e7bff71d59161fc3f643acea97b457702d5766997/HR_Fly_Posters_48x72in_V9-1-5_compressed-3.jpg" data-mid="196722437" border="0"  src="https://freight.cargo.site/w/800/i/90c6d68c73ff399b34b4be5e7bff71d59161fc3f643acea97b457702d5766997/HR_Fly_Posters_48x72in_V9-1-5_compressed-3.jpg" /&#62;
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&#60;img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f68b2db97832e5f083104682af0cb4b0078a312708400481df2e872fd0bc8f4b/HR_Fly_Posters_48x72in_V9-1-5_compressed-5.jpg" data-mid="196722439" border="0"  src="https://freight.cargo.site/w/800/i/f68b2db97832e5f083104682af0cb4b0078a312708400481df2e872fd0bc8f4b/HR_Fly_Posters_48x72in_V9-1-5_compressed-5.jpg" /&#62;
&#60;img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9adcb41b457eaa556af22d60fd680ed430d77c6af48816ee53a2a5521b786eeb/HR_Fly_Posters_48x72in_V9-1-5_compressed-1.jpg" data-mid="196722435" border="0"  src="https://freight.cargo.site/w/800/i/9adcb41b457eaa556af22d60fd680ed430d77c6af48816ee53a2a5521b786eeb/HR_Fly_Posters_48x72in_V9-1-5_compressed-1.jpg" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a233c3727a00c2253f051b0fe7745516747e16f660e0bec83c2d1b0602315cdc/Varick-_-Canal.jpeg" data-mid="196722589" border="0"  src="https://freight.cargo.site/w/1000/i/a233c3727a00c2253f051b0fe7745516747e16f660e0bec83c2d1b0602315cdc/Varick-_-Canal.jpeg" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ae4f0ea9726d6e8f8e739aa149ac3caa3277824a8c7a7bf7286c6e31ef8b5d10/1st-Ave-bet.-17th-and-18th.jpeg" data-mid="196722753" border="0"  src="https://freight.cargo.site/w/1000/i/ae4f0ea9726d6e8f8e739aa149ac3caa3277824a8c7a7bf7286c6e31ef8b5d10/1st-Ave-bet.-17th-and-18th.jpeg" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9ded97b5a74e56081618b98c167ae8c2f7de41f2425fe065958f096bed9838b8/3rd-Ave---Stuyvesant-St.jpeg" data-mid="196722609" border="0"  src="https://freight.cargo.site/w/1000/i/9ded97b5a74e56081618b98c167ae8c2f7de41f2425fe065958f096bed9838b8/3rd-Ave---Stuyvesant-St.jpeg" /&#62;


MARKETING COLLATERAL OOH


	Focusing on New York first for its vast melting pot of cultures and their recently-decriminalised cannabis landscape, we created large-scale posters of each of our influencers. These were wild posted in their neighbourhoods – guerrilla style – highlighting the rebellious nature of Hoo Raa. Celebrating the attitude and personality of each persona and product, each poster had a unique QR code which led to its own landing page to purchase.

&#60;img width="1237" height="750" width_o="1237" height_o="750" data-src="https://freight.cargo.site/t/original/i/88c7fa2accbf33af7d89999531fb13b59f45ec3b8115d9b7792129afba83bc4c/design_template-snapshot4-LR.png" data-mid="196723156" border="0"  src="https://freight.cargo.site/w/1000/i/88c7fa2accbf33af7d89999531fb13b59f45ec3b8115d9b7792129afba83bc4c/design_template-snapshot4-LR.png" /&#62;
&#60;img width="1237" height="750" width_o="1237" height_o="750" data-src="https://freight.cargo.site/t/original/i/0a8913415c632239c5a24247b81c2e84655f2a9e86b2e80abddf88a9d10b7081/design_template-snapshot3-LR.png" data-mid="196723155" border="0"  src="https://freight.cargo.site/w/1000/i/0a8913415c632239c5a24247b81c2e84655f2a9e86b2e80abddf88a9d10b7081/design_template-snapshot3-LR.png" /&#62;

&#60;img width="1237" height="750" width_o="1237" height_o="750" data-src="https://freight.cargo.site/t/original/i/d95168ac00635b8bdb163ba1393efe99351389cea5b6cf6812bbc3967febc734/design_template_doors_open3-snapshot-LR.png" data-mid="196723154" border="0"  src="https://freight.cargo.site/w/1000/i/d95168ac00635b8bdb163ba1393efe99351389cea5b6cf6812bbc3967febc734/design_template_doors_open3-snapshot-LR.png" /&#62;
PLEASUREWAGON


	We rekindled the Downtown attitude by reminding the neighbourhood of their maverick roots and encouraging rebellious hedonism. Strategically touring key locations of alternative cultural significance, our engaging rebel squad roused the crowds with conversation, CBD knowledge, stories and samples.


&#60;img width="1920" height="1010" width_o="1920" height_o="1010" data-src="https://freight.cargo.site/t/original/i/b20a4b9dace6a53f4a5294f4ff45d00b712d64fe55ed6741bc251d748b3a97cc/07-LR.jpg" data-mid="196723482" border="0"  src="https://freight.cargo.site/w/1000/i/b20a4b9dace6a53f4a5294f4ff45d00b712d64fe55ed6741bc251d748b3a97cc/07-LR.jpg" /&#62;

&#60;img width="1589" height="990" width_o="1589" height_o="990" data-src="https://freight.cargo.site/t/original/i/ef3dce4c40ac20306c66569ee6bcde0a8de112982debc129ce60b921f3d6e1f6/03-LR.jpg" data-mid="196723810" border="0"  src="https://freight.cargo.site/w/1000/i/ef3dce4c40ac20306c66569ee6bcde0a8de112982debc129ce60b921f3d6e1f6/03-LR.jpg" /&#62;
&#60;img width="1690" height="999" width_o="1690" height_o="999" data-src="https://freight.cargo.site/t/original/i/7c182330b419de3881efb7e6e15ea704a4f9735261019c4b5cec194c874ca2a2/01-LR.jpg" data-mid="196724107" border="0"  src="https://freight.cargo.site/w/1000/i/7c182330b419de3881efb7e6e15ea704a4f9735261019c4b5cec194c874ca2a2/01-LR.jpg" /&#62;
&#60;img width="982" height="527" width_o="982" height_o="527" data-src="https://freight.cargo.site/t/original/i/0906812b023951fd97b1c37b0ff031a0d46b167963af92b56f411b9f271cb611/Screenshot-2023-06-19-at-09.43.29-LR.png" data-mid="196725886" border="0"  src="https://freight.cargo.site/w/982/i/0906812b023951fd97b1c37b0ff031a0d46b167963af92b56f411b9f271cb611/Screenshot-2023-06-19-at-09.43.29-LR.png" /&#62;
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&#60;img width="621" height="716" width_o="621" height_o="716" data-src="https://freight.cargo.site/t/original/i/61938d867a3a85c7f323593efa5d9cfd887e2576ad6b372870d4350ae698186c/Yellow_Front-copy.jpg" data-mid="196726469" border="0"  src="https://freight.cargo.site/w/621/i/61938d867a3a85c7f323593efa5d9cfd887e2576ad6b372870d4350ae698186c/Yellow_Front-copy.jpg" /&#62;
&#60;img width="641" height="503" width_o="641" height_o="503" data-src="https://freight.cargo.site/t/original/i/5ed8ed9b4585c285e5986898b8c515981371144170b751efb07cd3556225355e/HOORAA_day1_2-LR.jpg" data-mid="196724282" border="0"  src="https://freight.cargo.site/w/641/i/5ed8ed9b4585c285e5986898b8c515981371144170b751efb07cd3556225355e/HOORAA_day1_2-LR.jpg" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/363fd95fd696a92436dd9ad5d665b523474403bce7bf3d019596f92964f9b6a0/HOORAA_day1-LR.jpg" data-mid="196724211" border="0"  src="https://freight.cargo.site/w/960/i/363fd95fd696a92436dd9ad5d665b523474403bce7bf3d019596f92964f9b6a0/HOORAA_day1-LR.jpg" /&#62;

Hedonistic, expressive and charismatic creature living comfortably in their new abnormal; these are our evangelists. Our spokespeople. Our bridge into the hearts of an audience. Ready to provide instant mood-shifts and gear-changes. Hoo Raa is a co-conspirator in realising their grand, untethered theatrics. Fuel for their emotions and colour in their performance. And where better to find them than in the mixing pot that is Downtown Manhattan.
</description>
		
	</item>
		
		
	<item>
		<title>Land Rover Brand Extension</title>
				
		<link>https://jessmacdonald.com/Land-Rover-Brand-Extension</link>

		<pubDate>Mon, 13 Nov 2023 18:46:19 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Land-Rover-Brand-Extension</guid>

		<description>
	As part of the partner outreach, Land Rover enlisted our creative services for their style guides. Though Land Rover have robust brand guidelines, we created a set that were tailored specifically to their consumer products rather than their core brand. This is vital in ensuring their brand is safe-guarded as they expand into the licensed consumer goods space.
	Creative Strategy, Graphic Design, Art Direction, Partnership Management, Client Liaison, Licensing &#38;amp; Brand Extension, Pitch Documents, Style Guide,&#38;nbsp;Adobe Illustrator, Adobe InDesign, Adobe PhotoshopCollaboration with Pacsun ︎

As featured in: CAA ︎


&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/eed339b563a0ec42dfe9b758671cb7620760aedaffed94ed73884641a2a6deff/LR_POV_03_MOBILITY-1.png" data-mid="200553486" border="0"  src="https://freight.cargo.site/w/1000/i/eed339b563a0ec42dfe9b758671cb7620760aedaffed94ed73884641a2a6deff/LR_POV_03_MOBILITY-1.png" /&#62;

&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/5f3831236d1aacdb051812cf4b6b4c8785c3093be7345831516be4743b73d664/LR_POV_03_MOBILITY-5.png" data-mid="200553490" border="0"  src="https://freight.cargo.site/w/1000/i/5f3831236d1aacdb051812cf4b6b4c8785c3093be7345831516be4743b73d664/LR_POV_03_MOBILITY-5.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/61b79c498397da511034fcbdcf7056957a6f50bdd26304132346fc87079e2016/LR_POV_03_MOBILITY-2.png" data-mid="200553487" border="0"  src="https://freight.cargo.site/w/1000/i/61b79c498397da511034fcbdcf7056957a6f50bdd26304132346fc87079e2016/LR_POV_03_MOBILITY-2.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/abe7c2f90bfb1ecfd43a3887a15cb269d18d765fe274a30c538bade595115b4e/LR_POV_03_MOBILITY-3.png" data-mid="200553489" border="0"  src="https://freight.cargo.site/w/1000/i/abe7c2f90bfb1ecfd43a3887a15cb269d18d765fe274a30c538bade595115b4e/LR_POV_03_MOBILITY-3.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/2f800e29a632242e4d1d38296b326c0e3f2042bc1b0e4f648a3c0ed637383a11/LR_POV_03_MOBILITY-11.png" data-mid="200553493" border="0"  src="https://freight.cargo.site/w/1000/i/2f800e29a632242e4d1d38296b326c0e3f2042bc1b0e4f648a3c0ed637383a11/LR_POV_03_MOBILITY-11.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/bb571b0f021e2fea7ea31e2fdd1b4fa790f879e516a00a31c775afaae82d877c/LR_POV_03_MOBILITY-17.png" data-mid="200553494" border="0"  src="https://freight.cargo.site/w/1000/i/bb571b0f021e2fea7ea31e2fdd1b4fa790f879e516a00a31c775afaae82d877c/LR_POV_03_MOBILITY-17.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/90f36939b60dd19c2b554ce269f2e80b9defd4281b93a9f9739263a4952c8ff3/LR_POV_03_MOBILITY-19.png" data-mid="200553495" border="0"  src="https://freight.cargo.site/w/1000/i/90f36939b60dd19c2b554ce269f2e80b9defd4281b93a9f9739263a4952c8ff3/LR_POV_03_MOBILITY-19.png" /&#62;
PITCH DECKSPOV / CATEGORY EXPLORATION 


	As part of our partner outreach for Jaguar Land Rover, we created Point-of-View (POV) documents to justify and inspire the category; to ultimately excite potential licensees. All these documents were modular by nature so that the Business Development and Sales teams could leave sections in or take them out based on the scope of any particular operator and the conversations they were having.


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&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/133167dff4848da8fcdc98cd9f0fb39aa7d28d2a028a0f9f49260653bc461d56/DEFENDER_Creative_Guide-14.png" data-mid="200552527" border="0"  src="https://freight.cargo.site/w/1000/i/133167dff4848da8fcdc98cd9f0fb39aa7d28d2a028a0f9f49260653bc461d56/DEFENDER_Creative_Guide-14.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/327ec4d035f3678d41613adf1ea60d8976259e3e4b6884052cc0ee565706361c/DEFENDER_Creative_Guide-12.png" data-mid="200552526" border="0"  src="https://freight.cargo.site/w/1000/i/327ec4d035f3678d41613adf1ea60d8976259e3e4b6884052cc0ee565706361c/DEFENDER_Creative_Guide-12.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/8f4ed841e900db39f19b1f7a673181a429a05237f89160dd30399cd74b6eff25/DEFENDER_Creative_Guide-17.png" data-mid="200552528" border="0"  src="https://freight.cargo.site/w/1000/i/8f4ed841e900db39f19b1f7a673181a429a05237f89160dd30399cd74b6eff25/DEFENDER_Creative_Guide-17.png" /&#62;


&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/1b377a1945ff9bb925cd0a44ea9844dc029fea79e43c98f86e6aad7b0feb755b/RR_Creative_Guide-COVER.png" data-mid="200552576" border="0"  src="https://freight.cargo.site/w/1000/i/1b377a1945ff9bb925cd0a44ea9844dc029fea79e43c98f86e6aad7b0feb755b/RR_Creative_Guide-COVER.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/74fb82c1159dcb72bda51e16c212406c0bc45df4a5de200693cfc69f2a246377/RR_Creative_Guide-16.png" data-mid="200552575" border="0"  src="https://freight.cargo.site/w/1000/i/74fb82c1159dcb72bda51e16c212406c0bc45df4a5de200693cfc69f2a246377/RR_Creative_Guide-16.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/766c437dfdc8c68f53125b0f480929da142e33b7426e950187432ce67c662c30/RR_Creative_Guide-11.png" data-mid="200552573" border="0"  src="https://freight.cargo.site/w/1000/i/766c437dfdc8c68f53125b0f480929da142e33b7426e950187432ce67c662c30/RR_Creative_Guide-11.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/62350757420659a0761f49b5ad9bf603385ae7bdabdfbd7daf8d05888eb7e1bd/RR_Creative_Guide-12.png" data-mid="200552574" border="0"  src="https://freight.cargo.site/w/1000/i/62350757420659a0761f49b5ad9bf603385ae7bdabdfbd7daf8d05888eb7e1bd/RR_Creative_Guide-12.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/6feb160f70aadd225933158f410aed4ff64fb2139292bf1fe0f5ad88cb820b80/RR_Creative_Guide-4.png" data-mid="200552570" border="0"  src="https://freight.cargo.site/w/1000/i/6feb160f70aadd225933158f410aed4ff64fb2139292bf1fe0f5ad88cb820b80/RR_Creative_Guide-4.png" /&#62;

&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/cf7e7a6b0537a80a90aca0f92dd05a7f579ff52368ed08a31904914b8c120969/HERITAGE_Creative_Guide-COVER.png" data-mid="200552727" border="0"  src="https://freight.cargo.site/w/1000/i/cf7e7a6b0537a80a90aca0f92dd05a7f579ff52368ed08a31904914b8c120969/HERITAGE_Creative_Guide-COVER.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/15eac731d6cbfa947086a79c39b54280c39bebc74c23f9b3d9a68bd991cd2524/HERITAGE_Creative_Guide-2.png" data-mid="200552697" border="0"  src="https://freight.cargo.site/w/1000/i/15eac731d6cbfa947086a79c39b54280c39bebc74c23f9b3d9a68bd991cd2524/HERITAGE_Creative_Guide-2.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/63423ac381d0d47906bbd36dfce2596fa71cecf5e96780fdd4434c0aed931934/HERITAGE_Creative_Guide-4.png" data-mid="200552703" border="0"  src="https://freight.cargo.site/w/1000/i/63423ac381d0d47906bbd36dfce2596fa71cecf5e96780fdd4434c0aed931934/HERITAGE_Creative_Guide-4.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/3eefd29f17e92e1abb00d1694935f2317e59fbaac069858620eb1f9f8061626e/HERITAGE_Creative_Guide-13.png" data-mid="200552714" border="0"  src="https://freight.cargo.site/w/1000/i/3eefd29f17e92e1abb00d1694935f2317e59fbaac069858620eb1f9f8061626e/HERITAGE_Creative_Guide-13.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/415b980164ff6f63409e2ac6fb09dd5e863b7ea3c6fc01478bbabeb05fb79e2b/HERITAGE_Creative_Guide-24.png" data-mid="200552724" border="0"  src="https://freight.cargo.site/w/1000/i/415b980164ff6f63409e2ac6fb09dd5e863b7ea3c6fc01478bbabeb05fb79e2b/HERITAGE_Creative_Guide-24.png" /&#62;
&#60;img width="1708" height="960" width_o="1708" height_o="960" data-src="https://freight.cargo.site/t/original/i/aebe308414d6983bdfe11af17126a028ef2c7bb1f5342ee1670ec15895c884f4/HERITAGE_Creative_Guide-20.png" data-mid="200552719" border="0"  src="https://freight.cargo.site/w/1000/i/aebe308414d6983bdfe11af17126a028ef2c7bb1f5342ee1670ec15895c884f4/HERITAGE_Creative_Guide-20.png" /&#62;
STYLE GUIDES
&#38;nbsp;

	A robust set of Style Guides was put together specifically for the consumer products programme. Given that their audiences differed slightly across car models within the Land Rover core offering, we divided up the documents into their respective sub-brands: Land Rover, Defender, Range Rover. We also added Heritage given the brand’s robust history.Each guide encompassed tone of voice, additional assets and colours, brand positioning, packaging as well as retail environments. Though we were keen to protect the core brand as they entered into the licensing arena, we also wanted to inspire potential partners or collaboraters. We focused on showing elements and aspects of the car models that could be used as a base for inspiration – it could be a graphic element, shape, technology feature, car detail or material.

&#60;img width="900" height="815" width_o="900" height_o="815" data-src="https://freight.cargo.site/t/original/i/8492318661c8f23a275d9a8aed92d8ec0f4b25444d46e4cd4ea7da0f76f47638/STILL5-4-900x815.jpg" data-mid="198723402" border="0"  src="https://freight.cargo.site/w/900/i/8492318661c8f23a275d9a8aed92d8ec0f4b25444d46e4cd4ea7da0f76f47638/STILL5-4-900x815.jpg" /&#62;
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&#60;img width="900" height="815" width_o="900" height_o="815" data-src="https://freight.cargo.site/t/original/i/1862473fbd23b66818c48bbb9b6b39929a1b22b7e570c2cfa78efe9f7bab00e3/pacsun-lanrover-dtla-7h4ldv82-2021-08-19-900x815.jpg" data-mid="198723400" border="0"  src="https://freight.cargo.site/w/900/i/1862473fbd23b66818c48bbb9b6b39929a1b22b7e570c2cfa78efe9f7bab00e3/pacsun-lanrover-dtla-7h4ldv82-2021-08-19-900x815.jpg" /&#62;
&#60;img width="2000" height="3101" width_o="2000" height_o="3101" data-src="https://freight.cargo.site/t/original/i/005ffdc9d50518fd91b3d24e206e49c22d83034abb78459d6a11d80d2ec7ce3a/0643489900139NEW_00_638.jpg" data-mid="198724578" border="0"  src="https://freight.cargo.site/w/1000/i/005ffdc9d50518fd91b3d24e206e49c22d83034abb78459d6a11d80d2ec7ce3a/0643489900139NEW_00_638.jpg" /&#62;
&#60;img width="900" height="815" width_o="900" height_o="815" data-src="https://freight.cargo.site/t/original/i/c11ef730801be735bf46cda4e0c58e06f773b11e1d3f4dc048f53325b43a74b6/STILL2-7-900x815.jpg" data-mid="198723401" border="0"  src="https://freight.cargo.site/w/900/i/c11ef730801be735bf46cda4e0c58e06f773b11e1d3f4dc048f53325b43a74b6/STILL2-7-900x815.jpg" /&#62;
As featured on Pacsun.com 
</description>
		
	</item>
		
		
	<item>
		<title>Levitate 360 Branding</title>
				
		<link>https://jessmacdonald.com/Levitate-360-Branding</link>

		<pubDate>Thu, 04 Jan 2024 16:58:36 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Levitate-360-Branding</guid>

		<description>We created a 360 brand strategy for new-to-world CBD drinks brand, Levitate under Valor Craft as the umbrella business. They needed help developing their brand in line with their ambition to develop their portfolio of brands.

	Branding, Creative Strategy, Copywriting, Graphic Design, Packaging Design, Artworking, Art Direction, Client Liasongetlevitate.co&#38;nbsp;︎ @get.levitate︎
As featured on Business Creators Radio Show ︎ As featured on Consistency Wins︎


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/938f14bf1a0881bed5e3af307d8a19b48dc5d4e16749242baa3558aa17177bb2/TL_VC-Levitate-Creative_V3-1.jpg" data-mid="200744660" border="0"  src="https://freight.cargo.site/w/1000/i/938f14bf1a0881bed5e3af307d8a19b48dc5d4e16749242baa3558aa17177bb2/TL_VC-Levitate-Creative_V3-1.jpg" /&#62;
&#60;img width="1942" height="1295" width_o="1942" height_o="1295" data-src="https://freight.cargo.site/t/original/i/badffc57ad45449a9836d4933d7141de13760b85bfddba76b9dc6489c74f649d/Can-Mockup-3.png" data-mid="200744647" border="0"  src="https://freight.cargo.site/w/1000/i/badffc57ad45449a9836d4933d7141de13760b85bfddba76b9dc6489c74f649d/Can-Mockup-3.png" /&#62;
&#60;img width="1942" height="1295" width_o="1942" height_o="1295" data-src="https://freight.cargo.site/t/original/i/2f123933c53f2410a596ba9eda53e703b08914cf6023c96837333709f0c8c7e0/Can-Mockup-4.png" data-mid="200744648" border="0"  src="https://freight.cargo.site/w/1000/i/2f123933c53f2410a596ba9eda53e703b08914cf6023c96837333709f0c8c7e0/Can-Mockup-4.png" /&#62;
&#60;img width="1908" height="1199" width_o="1908" height_o="1199" data-src="https://freight.cargo.site/t/original/i/b26f3b748189098f9d20fa0ee3d6be41fffa5ae2e7bfe9ca5700ad9cc1c4cf37/Free-Advertising-PSD-Billboard-Mockup.jpg" data-mid="200744649" border="0"  src="https://freight.cargo.site/w/1000/i/b26f3b748189098f9d20fa0ee3d6be41fffa5ae2e7bfe9ca5700ad9cc1c4cf37/Free-Advertising-PSD-Billboard-Mockup.jpg" /&#62;
&#60;img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/6e8633c01acc7020c574e4ba9ac698409983aa32e65049835bc1817148cb9f3f/Big-City-Billboard-Mockup.png" data-mid="200744644" border="0"  src="https://freight.cargo.site/w/1000/i/6e8633c01acc7020c574e4ba9ac698409983aa32e65049835bc1817148cb9f3f/Big-City-Billboard-Mockup.png" /&#62;
&#60;img width="1723" height="1148" width_o="1723" height_o="1148" data-src="https://freight.cargo.site/t/original/i/6eb7b7a82843fdef7eacc1461a2e4c14aa1a2fd99ef5025b6f5a591ca78f5576/Big-City-Billboard-PSD-Mockup.png" data-mid="200744645" border="0"  src="https://freight.cargo.site/w/1000/i/6eb7b7a82843fdef7eacc1461a2e4c14aa1a2fd99ef5025b6f5a591ca78f5576/Big-City-Billboard-PSD-Mockup.png" /&#62;
A metaphor for modern life, Levitate empowers you to stop letting the chaos get to you. Like the moment sun beams push through the clouds at dusk. Like a cool breeze on a hot summer’s evening. Like a cold beer on a beach holiday.&#38;nbsp;
This is Levitate. Elevate your spirit.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea76c5daec4066c75eec9c580e5c4193be115795a32e1e8a17d5dea2460781b6/TL_VC-Levitate-Creative_V3-4.jpg" data-mid="200744685" border="0"  src="https://freight.cargo.site/w/1000/i/ea76c5daec4066c75eec9c580e5c4193be115795a32e1e8a17d5dea2460781b6/TL_VC-Levitate-Creative_V3-4.jpg" /&#62;
&#60;img width="2531" height="1678" width_o="2531" height_o="1678" data-src="https://freight.cargo.site/t/original/i/95e01d76eba28654ae700f9bc768eb05752c9a79d5d60a9efb9701fd2064ff9e/Homepage-Mockup-3A.jpg" data-mid="200744651" border="0"  src="https://freight.cargo.site/w/1000/i/95e01d76eba28654ae700f9bc768eb05752c9a79d5d60a9efb9701fd2064ff9e/Homepage-Mockup-3A.jpg" /&#62;
&#60;img width="2531" height="1678" width_o="2531" height_o="1678" data-src="https://freight.cargo.site/t/original/i/ecafa656f5ca08a16e3dd187c5594daa1fe6caf9d73619fd159ecfa1799cedbc/Homepage-Mockup-4A.jpg" data-mid="200744652" border="0"  src="https://freight.cargo.site/w/1000/i/ecafa656f5ca08a16e3dd187c5594daa1fe6caf9d73619fd159ecfa1799cedbc/Homepage-Mockup-4A.jpg" /&#62;
&#60;img width="2531" height="1678" width_o="2531" height_o="1678" data-src="https://freight.cargo.site/t/original/i/e63114acf64e45f667b41b504a361e0ffd4b6cdd0e074eea8a80ff248f25a092/Homepage-Mockup-2B.jpg" data-mid="200744650" border="0"  src="https://freight.cargo.site/w/1000/i/e63114acf64e45f667b41b504a361e0ffd4b6cdd0e074eea8a80ff248f25a092/Homepage-Mockup-2B.jpg" /&#62;
BRAND CONCEPT PACKAGING DESIGN &#38;amp; ARTWORKING BRAND GUIDELINES


	Working closely with the team at Valor Craft, we conceptualised a creative concept and strategy, looking at how it could work across all their touchpoints – on packaging, OOH, website, social. We also suggested a launch campaign, collaboration and merchandise options off the back of the core brand strategy we worked on together.&#38;nbsp;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07099474d8bc59685e468c8db984349cbc77ec65d258b2b1385fe3450d3c7ec8/TL_VC-Levitate-Creative_V3-27.jpg" data-mid="200746237" border="0"  src="https://freight.cargo.site/w/1000/i/07099474d8bc59685e468c8db984349cbc77ec65d258b2b1385fe3450d3c7ec8/TL_VC-Levitate-Creative_V3-27.jpg" /&#62;
&#60;img width="1120" height="2189" width_o="1120" height_o="2189" data-src="https://freight.cargo.site/t/original/i/c304c4bc46abd6fd54343cab270ccdf7416c2c25b94ca173230ab2a279d1081a/Balloon-Invite-2.png" data-mid="200744643" border="0"  src="https://freight.cargo.site/w/1000/i/c304c4bc46abd6fd54343cab270ccdf7416c2c25b94ca173230ab2a279d1081a/Balloon-Invite-2.png" /&#62;
&#60;img width="1123" height="1858" width_o="1123" height_o="1858" data-src="https://freight.cargo.site/t/original/i/e7ae898c2abde1e3ffb0d6e8465768b4a930766804a2e991522cc057e67a51a7/Paper_Bag_Mockup.png" data-mid="200746826" border="0"  src="https://freight.cargo.site/w/1000/i/e7ae898c2abde1e3ffb0d6e8465768b4a930766804a2e991522cc057e67a51a7/Paper_Bag_Mockup.png" /&#62;
&#60;img width="949" height="658" width_o="949" height_o="658" data-src="https://freight.cargo.site/t/original/i/7bb3fb0532388b95f9b89dcc2d6fda0bc98c6fab9af55146e15779384a6a9ab1/Launch-event-example.jpg" data-mid="241186024" border="0"  src="https://freight.cargo.site/w/949/i/7bb3fb0532388b95f9b89dcc2d6fda0bc98c6fab9af55146e15779384a6a9ab1/Launch-event-example.jpg" /&#62;
&#60;img width="663" height="848" width_o="663" height_o="848" data-src="https://freight.cargo.site/t/original/i/20deb3b4333987a440a1f97ca2efe923f224a781efe5bb5ce91d85fc95d3595f/Eye-mask-2.png" data-mid="200746767" border="0"  src="https://freight.cargo.site/w/663/i/20deb3b4333987a440a1f97ca2efe923f224a781efe5bb5ce91d85fc95d3595f/Eye-mask-2.png" /&#62;
&#60;img width="1076" height="1706" width_o="1076" height_o="1706" data-src="https://freight.cargo.site/t/original/i/591b949f49b3771a1dd8e37c743736d1ec5aa630bca36511c8fa5e960dd68962/iPhone-Social-2.png" data-mid="200744654" border="0"  src="https://freight.cargo.site/w/1000/i/591b949f49b3771a1dd8e37c743736d1ec5aa630bca36511c8fa5e960dd68962/iPhone-Social-2.png" /&#62;
&#60;img width="1287" height="2176" width_o="1287" height_o="2176" data-src="https://freight.cargo.site/t/original/i/d5508e75c17db45327fc40b76f4395ab43ac75f448715a539df9734f80d553cc/IG-EG-2.png" data-mid="200744653" border="0"  src="https://freight.cargo.site/w/1000/i/d5508e75c17db45327fc40b76f4395ab43ac75f448715a539df9734f80d553cc/IG-EG-2.png" /&#62;
&#60;img width="927" height="1687" width_o="927" height_o="1687" data-src="https://freight.cargo.site/t/original/i/3999c42ec90fe254ecabd218f7ce94761aa09459d15ad4bc6512fb8d967a78dc/Spotify-2.png" data-mid="200744659" border="0"  src="https://freight.cargo.site/w/927/i/3999c42ec90fe254ecabd218f7ce94761aa09459d15ad4bc6512fb8d967a78dc/Spotify-2.png" /&#62;

We suggested an immersive launch event inspired by the name and desired mood-state of the beverage where VIPs can experience the beverages in varying formats. A fun invitation, social takeover, limited edition merch and a launch collaboration are all additional touchpoints we had proposed.
	

&#60;img width="885" height="1050" width_o="885" height_o="1050" data-src="https://freight.cargo.site/t/original/i/68bef5c146482debfd7f489d590e9a0732c8d0c0f666be7b42d628cd1f45f03a/Merch-hat.png" data-mid="200744656" border="0"  src="https://freight.cargo.site/w/885/i/68bef5c146482debfd7f489d590e9a0732c8d0c0f666be7b42d628cd1f45f03a/Merch-hat.png" /&#62;
&#60;img width="1195" height="2646" width_o="1195" height_o="2646" data-src="https://freight.cargo.site/t/original/i/030a07620333b2e875a3ffb91d8f983f335ec4615f16911b55806d84fd6a4c7f/Skateboard-Mockup.png" data-mid="200744658" border="0"  src="https://freight.cargo.site/w/1000/i/030a07620333b2e875a3ffb91d8f983f335ec4615f16911b55806d84fd6a4c7f/Skateboard-Mockup.png" /&#62;
&#60;img width="990" height="812" width_o="990" height_o="812" data-src="https://freight.cargo.site/t/original/i/159f52572ab4e9c86e46751d10de9bff92748f3ed443a16704373798abbb19bc/Yeti-coolbox.png" data-mid="200744662" border="0"  src="https://freight.cargo.site/w/990/i/159f52572ab4e9c86e46751d10de9bff92748f3ed443a16704373798abbb19bc/Yeti-coolbox.png" /&#62;
&#60;img width="716" height="1000" width_o="716" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2c5dde4bc527046527f55773bb28ea161be074dfcfd5f8357983de5123c95950/Neoprene-beer-holder.png" data-mid="200744657" border="0"  src="https://freight.cargo.site/w/716/i/2c5dde4bc527046527f55773bb28ea161be074dfcfd5f8357983de5123c95950/Neoprene-beer-holder.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/698d45725368f5d95834d500ce636ef4cfc908f06f65c3ce6642a3f3df30665c/TL_VC-Levitate-Creative_V3-30.jpg" data-mid="200747544" border="0"  src="https://freight.cargo.site/w/1000/i/698d45725368f5d95834d500ce636ef4cfc908f06f65c3ce6642a3f3df30665c/TL_VC-Levitate-Creative_V3-30.jpg" /&#62;

MERCHANDISE 
COLLABORATION


	Given the target demographic and the slant towards a more active crowd, we looked at merchandise that was relevant and spoke to the core values of the brand.&#38;nbsp;
In recent years, brands have been expanding their presence through collaborations with other like-minded companies and individuals. Like a solid relationship, a strong collaboration should compliment and enhance a brand's product offering, and is a great way to reach new customers.</description>
		
	</item>
		
		
	<item>
		<title>Provacan Brand Refresh</title>
				
		<link>https://jessmacdonald.com/Provacan-Brand-Refresh</link>

		<pubDate>Sat, 31 May 2025 10:43:36 +0000</pubDate>

		<dc:creator>HOUSE OF JMAC</dc:creator>

		<guid isPermaLink="true">https://jessmacdonald.com/Provacan-Brand-Refresh</guid>

		<description>When Tenacious Labs acquired CBD company, Provacan in 2023, their sales were declining and they were in desperate need of new creative. The challenge was that the industry was stagnant due to the ever-changing regulatory landscape, and Provacan still had a loyal customer following. Over the course of 2 years, we took a brand that was declining at a level of 40% YoY and stabilised it to breaking even. Provacan is now in its growth stage again, where we are constantly innovating and seeking new opportunites.


	Branding 360, Creative Strategy, Graphic Design, Copywriting, Packaging Design, Artworking &#38;amp; Print Production, Art Direction, E-commerce Strategy, Website Design &#38;amp; Build, Email Marketing, Social Media, Content Creation, Video Editing, Banner Design, Agency Management &#38;amp; Liason, Marketing Strategy, Creative Production, Copywriting, Sales Outreach, Collaboration Outreach, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Firefly, Figmaprovacan.co.uk&#38;nbsp;︎
@provacan_health&#38;nbsp;︎

&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/16cf7209aaaac24cbd7368ba341e6dddbf078f45c0838aa60676b29c5e911ccc/Firefly-Yellow-transparent-oil--detailed-and-textured--clipping-path--isolated-on-white-background-9.jpg" data-mid="233948844" border="0"  src="https://freight.cargo.site/w/1000/i/16cf7209aaaac24cbd7368ba341e6dddbf078f45c0838aa60676b29c5e911ccc/Firefly-Yellow-transparent-oil--detailed-and-textured--clipping-path--isolated-on-white-background-9.jpg" /&#62;
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/33d12105eee4d68a2998fbe90f37f3445d066d87cf7eb05ffcb55733fff49da0/Still-3.jpg" data-mid="233948214" border="0"  src="https://freight.cargo.site/w/1000/i/33d12105eee4d68a2998fbe90f37f3445d066d87cf7eb05ffcb55733fff49da0/Still-3.jpg" /&#62;

BRAND AUDIT 
SWOT ANALYSIS

WEBSITE 

	We worked on a brand audit that spanned 3 months, living with the brand and understanding where the gaps and opportunities were. We learned early on that there was scope to streamline the product portfolio and incorporate a ranging approach that would be easier for the consumer – loyal or new – to understand. Additionally, we needed to have a more premium solution than was currently in place, and – given our core proposition – were keen to abide by accessibility creditations.&#38;nbsp;As part of this, SWOTs were conducted, and with the biggest threat being the CBD industry, we had to be creative and smart with our marketing strategies. There was opportunity to grow the B2B arm of the business, ensuring we were present in bricks &#38;amp; mortar to reach the correct demographic easier.&#38;nbsp;There was also scope to implement a more robust e-commerce strategy. This included growing our social media reach for increased brand awareness, a stronger email marketing plan that incorporated better audience segmentation, allowing for passive income through appropriate automated flows, and an updated website with strong SEO.&#38;nbsp;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5fbaf99d90492531176221beb62e62b83e588ba5992010b341043ab7d72d8e7e/Provacan-lockup.jpg" data-mid="233950313" border="0"  src="https://freight.cargo.site/w/1000/i/5fbaf99d90492531176221beb62e62b83e588ba5992010b341043ab7d72d8e7e/Provacan-lockup.jpg" /&#62;LOGO LOCKUP AUDIENCE &#38;amp; PERSONA PROFILES


	We update the Provacan logo for a cleaner, more timeless approach. Keeping the core brand font of Montserrat, we mitigate any font stretching and bring it back to basics. The new ‘tick’ leans on a calligraphy-brush pen-style for a more human approach that still looks professional. We also shorten the length of the upward flick for a more squared-off lockup.We also did a robust piece of work around our current audience: where they shop, what they buy, how they like to shop, what behavioural patterns do they adopt, what resonates with them etc. This was important in finding opportunites to reach – and convert – new customers as well as finding ways to keep our loyal customers.&#38;nbsp;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/541fbdbb4fbc3dc20623c3a3cd70e4736de01b4320c40bda1fc06d83ffd9d812/Provacan-Brand-GL-V1-12.jpg" data-mid="233949248" border="0"  src="https://freight.cargo.site/w/1000/i/541fbdbb4fbc3dc20623c3a3cd70e4736de01b4320c40bda1fc06d83ffd9d812/Provacan-Brand-GL-V1-12.jpg" /&#62;

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/97dbaa12fed4c07c4ef9fd15f96b15ab2ddf5c9c19966adfd4bdd6b730ee0103/Provacan-Brand-GL-V1-11.jpg" data-mid="233949247" border="0"  src="https://freight.cargo.site/w/1000/i/97dbaa12fed4c07c4ef9fd15f96b15ab2ddf5c9c19966adfd4bdd6b730ee0103/Provacan-Brand-GL-V1-11.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d83cffe4ffcdad6bed16e51eaac5af062ce5dc43887b136b1987b23c8c86852b/Provacan-Brand-GL-V1-10.jpg" data-mid="233949246" border="0"  src="https://freight.cargo.site/w/1000/i/d83cffe4ffcdad6bed16e51eaac5af062ce5dc43887b136b1987b23c8c86852b/Provacan-Brand-GL-V1-10.jpg" /&#62;

We were keen to not alienate the current customer base by doing a complete overhaul that could make them uneasy. It soon became clear that our mission was to create a more premium, accessible brand that appealed to the Gen X and Boomer generations. With greater disposable income and a propensity to spend on their health and wellbeing, they already made up more than 50% of our customer database.&#38;nbsp;
	

&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1ee069126518cbc6a8cd879d0c7bdc446cbcdc13360800bb48ff2fb7bfdb14a5/DM_iPad-Pro-Mockup-2-2.png" data-mid="233953419" border="0"  src="https://freight.cargo.site/w/1000/i/1ee069126518cbc6a8cd879d0c7bdc446cbcdc13360800bb48ff2fb7bfdb14a5/DM_iPad-Pro-Mockup-2-2.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/816a2b42e7b35e223b3bfa7a6cea7a102914b90cee06c27aa5d5a11e186a175f/Provacan-Brand-GL-V1-17.jpg" data-mid="233951935" border="0"  src="https://freight.cargo.site/w/1000/i/816a2b42e7b35e223b3bfa7a6cea7a102914b90cee06c27aa5d5a11e186a175f/Provacan-Brand-GL-V1-17.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6293e00d5e769564595e107d9e732846a3a6dcbced89e8b89da08655c8f50291/Provacan-Brand-GL-V1-21.jpg" data-mid="233950223" border="0"  src="https://freight.cargo.site/w/1000/i/6293e00d5e769564595e107d9e732846a3a6dcbced89e8b89da08655c8f50291/Provacan-Brand-GL-V1-21.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/604c9846733b30d3e534419ed6cca1a2de32579234e07cb6c1a7fa9e9232f502/Provacan-Brand-GL-V1-27.jpg" data-mid="233951259" border="0"  src="https://freight.cargo.site/w/1000/i/604c9846733b30d3e534419ed6cca1a2de32579234e07cb6c1a7fa9e9232f502/Provacan-Brand-GL-V1-27.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/678957d5562d28bf19636cb1424e26e6fca499300172044ffce19bc261233f28/Provacan-Brand-GL-V1-23.jpg" data-mid="233950266" border="0"  src="https://freight.cargo.site/w/1000/i/678957d5562d28bf19636cb1424e26e6fca499300172044ffce19bc261233f28/Provacan-Brand-GL-V1-23.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c3155a9ce4720b72a8f8bf8b83cc70cdfc1e89c43fc8260ec6933ee114202cbe/Provacan-Brand-GL-V1-20.jpg" data-mid="233950220" border="0"  src="https://freight.cargo.site/w/1000/i/c3155a9ce4720b72a8f8bf8b83cc70cdfc1e89c43fc8260ec6933ee114202cbe/Provacan-Brand-GL-V1-20.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a134b536bb9abbd878d780d79fafdfe927cec217ae0d3176f9b3eb018e726eb2/Provacan-Brand-GL-V1-25.jpg" data-mid="233950267" border="0"  src="https://freight.cargo.site/w/1000/i/a134b536bb9abbd878d780d79fafdfe927cec217ae0d3176f9b3eb018e726eb2/Provacan-Brand-GL-V1-25.jpg" /&#62;
BRAND CONCEPT&#38;nbsp;BRAND GUIDELINES 
TONE OF VOICE GUIDELINES
PARTNERSHIP GUIDELINES
EMAIL MARKETING GUIDELINES


	We looked at creating a set of brand guidelines that was robust, personal to us, and with care at the core of our updated brand proposition. In this, we not only have our visual identity – lockups, typography and usage, colour palette – we also delve into our brand DNA, personality, values, brand and product attributes, audience overview, as well as tone of voice and legal constraints we need to be mindful of within our use of marketing language.&#38;nbsp;
At Provacan, every day is an opportunity to make a positive impact. As a company deeply committed to the wellbeing of our customers, we believe that knowledge isthe first step towards healing. We are dedicated to providing comprehensive resources and transparent product information, empowering individuals to take control of their mental wellbeing with confidence. Through our carefully curated product range and expert guidance, we strive to provide our customers with the relief that they seek. Provacan is here to listen to and guide you toward natural solutions that work. Step by step, we’re with you in your journey to better health. Provacan. We’re here to help.
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e1634d1eeed3e7a6173ddf46f39408b288023f50d642e27118e6cc93f6aa3af3/Still-7.jpg" data-mid="233948216" border="0"  src="https://freight.cargo.site/w/1000/i/e1634d1eeed3e7a6173ddf46f39408b288023f50d642e27118e6cc93f6aa3af3/Still-7.jpg" /&#62;
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/61f9daf94109aa8551ac6f27105d59b995835c0769903e48d80ca31d2e0e9eb2/Still-4-2.jpg" data-mid="233948215" border="0"  src="https://freight.cargo.site/w/1000/i/61f9daf94109aa8551ac6f27105d59b995835c0769903e48d80ca31d2e0e9eb2/Still-4-2.jpg" /&#62;
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f4d1d71663b075df05e4742a8ac0dd8c1207e003d55fe5e9835bf056c11cd1ee/Still-2.jpg" data-mid="233948217" border="0"  src="https://freight.cargo.site/w/1000/i/f4d1d71663b075df05e4742a8ac0dd8c1207e003d55fe5e9835bf056c11cd1ee/Still-2.jpg" /&#62;
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4c6b1555ba6d5d471f620d2e6efe83a17523c96b885a6e26a3c5a75851ea0865/Still-Product-1.jpg" data-mid="233948232" border="0"  src="https://freight.cargo.site/w/1000/i/4c6b1555ba6d5d471f620d2e6efe83a17523c96b885a6e26a3c5a75851ea0865/Still-Product-1.jpg" /&#62;
&#60;img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/5c77f6a2eec1c46eba801266fa1035cae2f8968d208c8bb8a15129208ae790e0/DSC_2514-copy.jpg" data-mid="233948219" border="0"  src="https://freight.cargo.site/w/1000/i/5c77f6a2eec1c46eba801266fa1035cae2f8968d208c8bb8a15129208ae790e0/DSC_2514-copy.jpg" /&#62;
&#60;img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/22ecfa2956e27fc70c05a7ac9eedc55ba2410ae002fc87320801dfa9a930d100/DSC_2509-copy.jpg" data-mid="233948218" border="0"  src="https://freight.cargo.site/w/1000/i/22ecfa2956e27fc70c05a7ac9eedc55ba2410ae002fc87320801dfa9a930d100/DSC_2509-copy.jpg" /&#62;

&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0cd4058e95fafedebd27c959d1d08a2000121dc698fef8e84463421e628e7c3f/Provacan_Pic0034.jpg" data-mid="233948249" border="0"  src="https://freight.cargo.site/w/1000/i/0cd4058e95fafedebd27c959d1d08a2000121dc698fef8e84463421e628e7c3f/Provacan_Pic0034.jpg" /&#62;
&#60;img width="1264" height="1896" width_o="1264" height_o="1896" data-src="https://freight.cargo.site/t/original/i/a0d5665a8b0422d8b363ffbd3084f7cf18a61a92b298eb24afdbbede8ecf497d/Provacan_Pic0009.jpg" data-mid="233948248" border="0"  src="https://freight.cargo.site/w/1000/i/a0d5665a8b0422d8b363ffbd3084f7cf18a61a92b298eb24afdbbede8ecf497d/Provacan_Pic0009.jpg" /&#62;
ART DIRECTION 
PHOTOGRAPHY
CONTENT CREATION


	History reminds us that any period of depression (darkness) is followed by a renaissance era (light). This relationship between light and dark portrays our customer’s daily struggles and their endeavour to find their happiness – or light. 
We play with shadows to create the correct mood state for any given discussion, whether it’s about sleep, physical relief, or cognitive enhancements. We look at a human-first approach to the art direction, leaning ona “real” imagery style. Often single-flash, sometimes with motion, but essentially candid, this art direction represents the “real people” trend that came out from the Covid years. People are seeking more of a connection after years of isolation [TikTok Trends Report 2023]. We aim to appeal to our demographic by using real-world possibilities showcasing everyday situations. We sparingly pepper in imagery with green accents or tones to link back to the core brand colours.
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/5bc9ee616a99e2c0cb67143d21cfccde1a964cd3a90ccf8358c7f58a2acb1d26/Padded-Envelope-Sticker.jpg" data-mid="233953150" border="0"  src="https://freight.cargo.site/w/1000/i/5bc9ee616a99e2c0cb67143d21cfccde1a964cd3a90ccf8358c7f58a2acb1d26/Padded-Envelope-Sticker.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c9e5f8b71d5e1027d87d260140e6288b80c3114da7227dbb43a2ec54ce12d303/Mailer_Box_Mockup_3-copy.jpg" data-mid="233953149" border="0"  src="https://freight.cargo.site/w/1000/i/c9e5f8b71d5e1027d87d260140e6288b80c3114da7227dbb43a2ec54ce12d303/Mailer_Box_Mockup_3-copy.jpg" /&#62;
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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c67b54894f3cfe432b5c86459d2cb6d3f4a41c4c93b5a3ffe19a07750b238319/Provacan-Brand-GL-V1-29.jpg" data-mid="233950284" border="0"  src="https://freight.cargo.site/w/1000/i/c67b54894f3cfe432b5c86459d2cb6d3f4a41c4c93b5a3ffe19a07750b238319/Provacan-Brand-GL-V1-29.jpg" /&#62;
PACKAGING DESIGN &#38;amp; ARTWORKING
PRINT PRODUCTION
SUPPLIER LIASON
COMPLIANT ARTWORK


	As part of the brand refresh, we streamlined the portfolio of products and introduced a ranging system. This made it easier to differentiate between products that were essentially very similar, and allowed the customer to buy into potential ancillary products e.g. other products within the same range.&#38;nbsp;In addition to the colour palette and ranging strategy, we also designed and artworked all packaging, introducing a labelling system that was consistent and considered throughout. We were responsible for liaising with production, as well as ensuring we were legally compliant on all fronts.&#38;nbsp;

&#60;img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1eb52d2ee437405b07b008c8951f9555361ec3b93557dedd30b3709dcb5281aa/Business-Card-on-Wood-Table-Mockup.png" data-mid="233953332" border="0"  src="https://freight.cargo.site/w/1000/i/1eb52d2ee437405b07b008c8951f9555361ec3b93557dedd30b3709dcb5281aa/Business-Card-on-Wood-Table-Mockup.png" /&#62;
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&#60;img width="2048" height="2217" width_o="2048" height_o="2217" data-src="https://freight.cargo.site/t/original/i/30d07fa990082cfbbf6ed80bf9be6c04a970cc1c52df40cad29ed69185a7cf1f/Provacan-Trolley-V1.jpg" data-mid="234065555" border="0"  src="https://freight.cargo.site/w/1000/i/30d07fa990082cfbbf6ed80bf9be6c04a970cc1c52df40cad29ed69185a7cf1f/Provacan-Trolley-V1.jpg" /&#62;
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MARKETING COLLATERAL
BUSINESS STATIONERYGROWTH INITIATIVESWEBSITE DESIGN &#38;amp; BUILD 


	A big part of our care proposition offering – and a constant within the CBD industry – is the importance of education. The marketplace is cluttered with confusing language, and misinformation about what CBD is and can do. We felt like we owed it to our consumers to provide the correct information in an easy-to-understand way.Given the nature of how our demographic shopped – and our currently digital-first presence – we were keen to provide a voice that our consumer could speak directly with should they have any questions. We hired a naturopathic health consultant as our customer service representative, and introduced a series of incentives that would help our customer through their CBD journey:

An updated loyalty program,&#38;nbsp;making it easier to understand how to collect points and how best to use them; 
Wellbeing consultations with our in-house naturopathic health expert as a way for our customer to get personalised health care through an accredited professional; 
A short wellbeing quiz that paired the customer with their ideal product; 
Better pricing, which paved the way for a more appealing subscription scheme;
Information-rich content, including a CBD diary, dosing guides, CBD how-to’s and more general health tips

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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc666d0d14c9cae87d05487d024458b902a6b57f235d667041ff1f2316ff0f67/Provacan_LG_V1_3.png" data-mid="234066958" border="0"  src="https://freight.cargo.site/w/1000/i/dc666d0d14c9cae87d05487d024458b902a6b57f235d667041ff1f2316ff0f67/Provacan_LG_V1_3.png" /&#62;

CAMPAIGN CREATIVE
OOH 
SAMPLING COLLABORATION 
PAID MEDIA


	As part of Provacan’s brand refresh launch, we focused on a Sleep campaign. With consistent messaging across all our digital touchpoints – and as a way to become the sleep experts within the CBD space – we collaborated with Mindful Chef for a sampling partnership, as well as created campaign creative for out-of-home advertisements.&#38;nbsp;

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&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5235bd92528d244ca0b816ded20a42d60958adfca6730ee48302987705b482c7/Apr-28.png" data-mid="234067945" border="0"  src="https://freight.cargo.site/w/1000/i/5235bd92528d244ca0b816ded20a42d60958adfca6730ee48302987705b482c7/Apr-28.png" /&#62;
&#60;img width="566" height="1022" width_o="566" height_o="1022" data-src="https://freight.cargo.site/t/original/i/15702545206d9f0d6ccbbe5934d71cc80a9d98db1587711b9031457a5ecd2dc5/Screenshot-2025-06-02-at-17.38.41.png" data-mid="234067414" border="0"  src="https://freight.cargo.site/w/566/i/15702545206d9f0d6ccbbe5934d71cc80a9d98db1587711b9031457a5ecd2dc5/Screenshot-2025-06-02-at-17.38.41.png" /&#62;
SOCIAL MEDIA STRATEGY 
COPYWRITING 
INFLUENCER STRATEGY &#38;amp; OUTREACH
PAID SOCIAL 


	When we had acquired Provacan, the social media accounts were there but dormant – and had been for over a year. We put together a robust social media strategy that focused on the right platforms to reach our audience. Our primary platforms are Instagram and Facebook, with a B2B angle on LinkedIn. Given the resource-heavy requirement to create and curate content across multiple social accounts, we were keen for a targeted approach vs a heavy churn approach.Here is where we also work on boosting relevant posts and further paid social for more new eyes on the brand. Calendar events like International Women’s Day give us the opportunity for a targeted campaign across all touchpoints. e.g. We focused on women’s health throughout the month of the IWD campaign, writing SEO content articles around CBD’s impact on the female form, posting pull quotes and impactful statistics, sending content-rich emails, and updating our website banners for a holistic approach to the campaign.&#38;nbsp;

&#60;img width="976" height="6759" width_o="976" height_o="6759" data-src="https://freight.cargo.site/t/original/i/e356b710fde7024193bcb02200d76c9921891d27eb3d296fb09e13e56bb2c8d8/screencapture-klaviyo-content-variation-01JRSX5XH0MJC2SY7GHKKZQTTW-web-view-2025-05-06-11_26_58.png" data-mid="234065708" border="0"  src="https://freight.cargo.site/w/976/i/e356b710fde7024193bcb02200d76c9921891d27eb3d296fb09e13e56bb2c8d8/screencapture-klaviyo-content-variation-01JRSX5XH0MJC2SY7GHKKZQTTW-web-view-2025-05-06-11_26_58.png" /&#62;
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EMAIL MARKETING


	As email marketing was Provacan’s biggest revenue driver, we wanted to make the most of the engaged database, whilst also trying to build it further. We were keen to keep our promise to the consumer with our new care proposition so we incorporated more content-rich emails into our monthly plans.&#38;nbsp;Certain calendar days provided us with the opportunity to curate campaigns that incentivised certain audiences within the database. But our main goal was to move away from the offer-heavy led approach our customer had become so used to seeing from Provacan.&#38;nbsp;
We reviewed the existing audience, and ran a series of A/B testing to allow for better audience segmentation. As a result of some of the initiatives we introduced – and what we learned from our audience’s behaviour – we created more automated flows (Welcome Flow, Abandoned Cart, Wellbeing Quiz, Paid Media etc.) and were more targetted with them. 
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