In the midst of launching American brands within a larger CBD portfolio, the parent company Tenacious Labs, were keen to have a British presence. Borne out of one of the co-founders’ own struggles, and the respite they found from CBD, Walker & Morland targets those with an active lifestyle.
Branding, Creative Strategy, Graphic Design, Copywriting, Packaging Design, Artworking, Print & Production Management, Web Design, E-Commerce Management, Social Strategy & Implementation, Art Direction, Photography, Event Design & Coordination, Launch Campaign, Visual Merchandising, Partner Outreach, Brand Guardian, Retouching & Post-Production, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects, Adobe Premiere Pro
walkerandmorland.com ︎
walkerandmorland.com ︎
Walker & Morland products are made using natural, sustainable and ethically sourced ingredients from high quality suppliers around the world. We only use pure CBD isolate with 0% THC and no other cannabinoids. Athletes can confidently use Walker & Morland products before, during and after competition, safe in the knowledge that they meet World Anti-Doping Agency (WADA) standards.
PACKAGING ARTWORKING
The packaging is purposefully clinical, further enhancing the high level of efficacy whilst pushing the messaging around the use of pure CBD isolate. We elected for a colour per SKU on the inside of the packaging, using a vegetable-based matte varnish for protection. A blind deboss brings the logo mark to life, giving it a tactility for a premium finish.
PACKAGING ARTWORKING
The packaging is purposefully clinical, further enhancing the high level of efficacy whilst pushing the messaging around the use of pure CBD isolate. We elected for a colour per SKU on the inside of the packaging, using a vegetable-based matte varnish for protection. A blind deboss brings the logo mark to life, giving it a tactility for a premium finish.
ART DIRECTION
PRE & POST-PRODUCTION PLANNING
PRODUCT SIZZLE
We wanted a clean but human approach to our photography. Leaning on the core green colour palette, we looked at focusing on key ingredients, and were keen to incorporate a scientific approach without the imagery appearing to cold and clinical.
We also shot a series of shorts – videos of the products we could loop and incorporate into reels or across our website. These were used within a product sizzle which was combined the shorts with found footage.
ART DIRECTION
PRE & POST-PRODUCTION PLANNING
PRODUCT SIZZLE
PRE & POST-PRODUCTION PLANNING
PRODUCT SIZZLE
We wanted a clean but human approach to our photography. Leaning on the core green colour palette, we looked at focusing on key ingredients, and were keen to incorporate a scientific approach without the imagery appearing to cold and clinical.
We also shot a series of shorts – videos of the products we could loop and incorporate into reels or across our website. These were used within a product sizzle which was combined the shorts with found footage.
We also shot a series of shorts – videos of the products we could loop and incorporate into reels or across our website. These were used within a product sizzle which was combined the shorts with found footage.
SOCIAL MEDIA
Our Instagram is carefully curated, with imagery reflecting our core colour palette. Here is also where can flex our transparency. We provide information on our CBD, the ingredients we use, and the best ways to use our products for maximum effect. Long form copy is always left-aligned for ease of reading and we frequently use gradients from our core brand guideline for backgrounds.
SOCIAL MEDIA
Our Instagram is carefully curated, with imagery reflecting our core colour palette. Here is also where can flex our transparency. We provide information on our CBD, the ingredients we use, and the best ways to use our products for maximum effect. Long form copy is always left-aligned for ease of reading and we frequently use gradients from our core brand guideline for backgrounds.
POP UP LAUNCH EVENT
PRIZE GIVING
GOODIE BAGS
EVENT RECAP SIZZLE
We had the opportunity of being lead sponsors at the Chatsworth International Horse Trials. As a result, we chose to use this event to launch Walker & Morland with a pop up shop. Goodie bags of the full suite of Walker & Morland products were gifted to the winners, which our founder alongside the Duchess had the honour of presenting.
POP UP LAUNCH EVENT
PRIZE GIVING
GOODIE BAGS
EVENT RECAP SIZZLE
PRIZE GIVING
GOODIE BAGS
EVENT RECAP SIZZLE
We had the opportunity of being lead sponsors at the Chatsworth International Horse Trials. As a result, we chose to use this event to launch Walker & Morland with a pop up shop. Goodie bags of the full suite of Walker & Morland products were gifted to the winners, which our founder alongside the Duchess had the honour of presenting.