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With natural supplements running amok in the marketplace, the founders of TIDES wanted to re-evaluate how we, as humans, view our health. Calling it ‘Medicine 2.0’, their ethos was centred around preventing ailments rather than medicating them. Thus TIDES was born, focusing on peptide-based products that can be ingested, making it a much more approachable alternative to their needle-point counterpart.
Creative Strategy, Graphic Design, Client Liaison, Style Guide, Brand Book, Brand Guidelines, Packaging Design, Mockups, Launch Strategy, Campaign Ideation, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

yourtides.com ︎
@yourtides ︎


Tides emerge from the ebbs and flows of sea levels. Peer closer, you’ll sense the gravitational allure. As the sun and moon engage in their celestial dance, tides transform into the ocean’s choreography, each rise and fall painting an ever-shifting masterpiece along the shore.

Water, the essence that sustains life in its depths and nourishes the soil, stands as the lifeblood of our planet, our lifeline. It is through water that we thrive, grow, nurture, and gain strength.

So, don’t let your body reach a low tide. Let TIDES help you find your balance.




PACKAGING DESIGN
ARTWORKING & COMPLIANCE
To differentiate between products, each SKU is paired with a graphic asset. These graphic lines are inspired by topography charts and seismic activity, alluding back to the physics surrounding the formation of tidal waves.


VISUAL MERCHANDISING
RETAIL DESIGN
MOODBOARD
We put together a vision board for visual merchandising, retail environments, general mood and aesthetic of spatial activations. 



BRAND GUIDELINE
LAUNCH STRATEGY & CAMPAIGN
SOCIAL MEDIA
A brand guideline and brand book was collated, with explanations for colour strategy and art direction choices. Launch strategies and campaign ideas were also proposed – focusing on digital touchpoints – for a holistic approach to the brand world. 


 
Running on Cargo