A luxe haircare and styling range founded by Tamara Ecclestone, SHOW Beauty products and the SHOW Dry salons embody timeless glamour.

Launched in 2013, after 2 years of extensive product development, the brand identity is comprised of rose gold text on a pitch black glossy background to appeal to a luxury Middle-Eastern clientele.
Graphic Design, Brand Guardian, Packaging Design, Artworking, Web & E-Commerce Maintainence, Social Content Creation, Art Direction, Photography, Retouching & Post Production, Event Coordination, Visual Merchandising, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects, Adobe Premiere Pro

As Featured In Vogue ︎

The absence of a brand guideline meant we had the freedom to create our own rules. In addition to maintaining the visual identity, we wanted to modernise their visual language without alienating the existing consumer. A website overhaul and relaunch saw us using a cleaner, paired back aesthetic. As the product and service offering grew, we created content that was brighter and more playful, leaning a lot more on the brand's femininity by taking dusty pink hues and nudes from the original rose gold as accent colours.