We created a 360 brand strategy for Denver-based CBD brand targeted at women, Press Pause. They needed help developing their brand in line with their ambition to elevate to the global stage.
Borne out of the founder’s own anxiety, Press Pause had been trading for a few years before we redefined their brand to inspire on both sides of the Atlantic.
Borne out of the founder’s own anxiety, Press Pause had been trading for a few years before we redefined their brand to inspire on both sides of the Atlantic.
Branding, Creative Strategy, Graphic Design, Copywriting, Packaging Design, Artworking, Print & Production Management, Web Design, E-Commerce Management, Social Strategy & Implementation, Art Direction, Photography, Event Coordination, Launch Campaign, Visual Merchandising, Partner Outreach, Brand Guardian, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects, Adobe Premiere Pro
presspauseproject.com ︎
As featured in Forbes ︎
As featured in Elle ︎
Shortlisted for Best Packaging, Beacon Awards ︎
presspauseproject.com ︎
As featured in Forbes ︎
As featured in Elle ︎
Shortlisted for Best Packaging, Beacon Awards ︎
Press pause, take control, and transform.
ART DIRECTION
PRE & POST-PRODUCTION PLANNING
RETOUCHING
With an overall brand focus on real women – their beauty, their struggles, their humour, their pause moments, and everything in between – we wanted to ensure our imagery was ‘real’ yet aspirational. And every now and again, with a little tongue-in-cheek humour added for good measure ;) ‘Retouching’ was natural, purposefully allowing pores, stubble and imperfections to shine through.
With the CBD space being difficult to navigate digitally, we also covered off still life imagery and made the most of the natural ingredients that were in our products.
ART DIRECTION
PRE & POST-PRODUCTION PLANNING
RETOUCHING
PRE & POST-PRODUCTION PLANNING
RETOUCHING
With an overall brand focus on real women – their beauty, their struggles, their humour, their pause moments, and everything in between – we wanted to ensure our imagery was ‘real’ yet aspirational. And every now and again, with a little tongue-in-cheek humour added for good measure ;) ‘Retouching’ was natural, purposefully allowing pores, stubble and imperfections to shine through.
With the CBD space being difficult to navigate digitally, we also covered off still life imagery and made the most of the natural ingredients that were in our products.
With the CBD space being difficult to navigate digitally, we also covered off still life imagery and made the most of the natural ingredients that were in our products.
PACKAGING DESIGN
ARTWORKING & COMPLIANCE
PRINT PRODUCTION & MANAGEMENT
We value sustainability and being kind to our environment. After all, nature is where we draw our CBD from. All our cartons and marketing material are FSC-certified; our glassware is all-virgin premium-grade cosmetic glass; our droppers and lids are silicone, glass and virgin plastic respectively; our pouches are environmentally-friendly versions; we ensure all our packaging is 100% recyclable and contains no PVC plastic.
Though our packaging is primarily white, the uncoated gravure finish of the cartons provides tactility whilst each SKUs’ specifically-sourced pattern maintains the brand’s personality, giving the consumer a surprise unboxing moment.
PACKAGING DESIGN
ARTWORKING & COMPLIANCE
PRINT PRODUCTION & MANAGEMENT
ARTWORKING & COMPLIANCE
PRINT PRODUCTION & MANAGEMENT
We value sustainability and being kind to our environment. After all, nature is where we draw our CBD from. All our cartons and marketing material are FSC-certified; our glassware is all-virgin premium-grade cosmetic glass; our droppers and lids are silicone, glass and virgin plastic respectively; our pouches are environmentally-friendly versions; we ensure all our packaging is 100% recyclable and contains no PVC plastic.
Though our packaging is primarily white, the uncoated gravure finish of the cartons provides tactility whilst each SKUs’ specifically-sourced pattern maintains the brand’s personality, giving the consumer a surprise unboxing moment.
Though our packaging is primarily white, the uncoated gravure finish of the cartons provides tactility whilst each SKUs’ specifically-sourced pattern maintains the brand’s personality, giving the consumer a surprise unboxing moment.
WEB DESIGN & DEV MANAGEMENT
SEO MANAGEMENT & CONTENT CREATION
The new website sees a cleaner layout, leaning on an editorial aesthetic. With fewer pages, there are much less clicks to purchase and a cleaner navigation panel makes it easier for the consumer to find the relevant information they’re searching for.
We also introduce the Knowledge Hub with the website relaunch. Initially designed to drive SEO and traffic to our site, the Knowledge Hub holds host to editorial content, CBD 101s Q&As and real stories from real women. Maintaining integrity, all our content is informative, backed by scientific sources and we do not make claims we are uncomfortable making.
WEB DESIGN & DEV MANAGEMENT
SEO MANAGEMENT & CONTENT CREATION
SEO MANAGEMENT & CONTENT CREATION
The new website sees a cleaner layout, leaning on an editorial aesthetic. With fewer pages, there are much less clicks to purchase and a cleaner navigation panel makes it easier for the consumer to find the relevant information they’re searching for.
We also introduce the Knowledge Hub with the website relaunch. Initially designed to drive SEO and traffic to our site, the Knowledge Hub holds host to editorial content, CBD 101s Q&As and real stories from real women. Maintaining integrity, all our content is informative, backed by scientific sources and we do not make claims we are uncomfortable making.
We also introduce the Knowledge Hub with the website relaunch. Initially designed to drive SEO and traffic to our site, the Knowledge Hub holds host to editorial content, CBD 101s Q&As and real stories from real women. Maintaining integrity, all our content is informative, backed by scientific sources and we do not make claims we are uncomfortable making.
SOCIAL STRATEGY
DIGITAL STRATEGY
CONTENT CREATION
Social media is our playground and where we can really push our personality. This is a great place to speak directly to our customer, frankly and honestly, about anything and everything.
We also implemented a digital strategy that focused on the robust database from previous years of Press Pause trading.
SOCIAL STRATEGY
DIGITAL STRATEGY
CONTENT CREATION
DIGITAL STRATEGY
CONTENT CREATION
Social media is our playground and where we can really push our personality. This is a great place to speak directly to our customer, frankly and honestly, about anything and everything.
We also implemented a digital strategy that focused on the robust database from previous years of Press Pause trading.
We also implemented a digital strategy that focused on the robust database from previous years of Press Pause trading.