We created a 360 brand strategy for new-to-world CBD drinks brand, Levitate under Valor Craft as the umbrella business. They needed help developing their brand in line with their ambition to develop their portfolio of brands.
Branding, Creative Strategy, Graphic Design, Copywriting, Packaging Design, Artworking, Art Direction, Client Liason
A metaphor for modern life, Levitate empowers you to stop letting the chaos get to you. Like the moment sun beams push through the clouds at dusk. Like a cool breeze on a hot summer’s evening. Like a cold beer on a beach holiday.
This is Levitate. Elevate your spirit.
BRAND CONCEPT
PACKAGING DESIGN & ARTWORKING
BRAND GUIDELINES
Working closely with the team at Valor Craft, we conceptualised a creative concept and strategy, looking at how it could work across all their touchpoints – on packaging, OOH, website, social. We also suggested a launch campaign, collaboration and merchandise options off the back of the core brand strategy we worked on together.
BRAND CONCEPT
PACKAGING DESIGN & ARTWORKING
BRAND GUIDELINES
PACKAGING DESIGN & ARTWORKING
BRAND GUIDELINES
Working closely with the team at Valor Craft, we conceptualised a creative concept and strategy, looking at how it could work across all their touchpoints – on packaging, OOH, website, social. We also suggested a launch campaign, collaboration and merchandise options off the back of the core brand strategy we worked on together.
We suggested an immersive launch event inspired by the name and desired mood-state of the beverage where VIPs can experience the beverages in varying formats. A fun invitation, social takeover, limited edition merch and a launch collaboration are all additional touchpoints we had proposed.
MERCHANDISE
COLLABORATION
Given the target demographic and the slant towards a more active crowd, we looked at merchandise that was relevant and spoke to the core values of the brand.
In recent years, brands have been expanding their presence through collaborations with other like-minded companies and individuals. Like a solid relationship, a strong collaboration should compliment and enhance a brand's product offering, and is a great way to reach new customers.
MERCHANDISE
COLLABORATION
COLLABORATION
Given the target demographic and the slant towards a more active crowd, we looked at merchandise that was relevant and spoke to the core values of the brand.
In recent years, brands have been expanding their presence through collaborations with other like-minded companies and individuals. Like a solid relationship, a strong collaboration should compliment and enhance a brand's product offering, and is a great way to reach new customers.
In recent years, brands have been expanding their presence through collaborations with other like-minded companies and individuals. Like a solid relationship, a strong collaboration should compliment and enhance a brand's product offering, and is a great way to reach new customers.