Established in 1707, Fortnum & Mason is synonymous with the London landscape and a quintessentially English store unlike any other.
Whilst food remains the soul of Fortnum & Mason, its history and reputation are deeply rooted in providing the finest array of gifts from the most refined to the most unusual.
Herein lies our brief: create a product, or product range, for a contemporary Antarctic explorer synonymous with the values of Fortnum & Mason.
Whilst food remains the soul of Fortnum & Mason, its history and reputation are deeply rooted in providing the finest array of gifts from the most refined to the most unusual.
Herein lies our brief: create a product, or product range, for a contemporary Antarctic explorer synonymous with the values of Fortnum & Mason.
Creative Concept, Product Design, Graphic Design, Packaging Design, Artworking, Print & Production Management, Photography, Retouching & Post-Production, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
fortnumandmason.com ︎
Collaboration with Nia Thandapani (nee Nia Murphy) ︎
Awarded 2nd Place D&AD Student Award ︎
fortnumandmason.com ︎
Collaboration with Nia Thandapani (nee Nia Murphy) ︎
Awarded 2nd Place D&AD Student Award ︎
CREATIVE CONCEPT
During the harsh white-out periods, explorers can often be confined to their tent for several days on end. In-keeping with Fortnum & Mason’s sensibilities, these White-Out Windows can be printed with an image of their choice and then can be pinned to the inside of their tents. Consider old traditional English paintings, photographs of the English countryside, or even a photograph of their beloved family members. Inspired by incognito maps from the Second World War, these ‘windows’ are printed directly onto lightweight sustainably-sourced silk, and add little to no weight to the explorer’s baggage.
Packaged in branded, delicate tissue paper and finished with a wax seal, this is the perfect gift for the Antarctic explorer who has a taste for the finer things in life.
CREATIVE CONCEPT
During the harsh white-out periods, explorers can often be confined to their tent for several days on end. In-keeping with Fortnum & Mason’s sensibilities, these White-Out Windows can be printed with an image of their choice and then can be pinned to the inside of their tents. Consider old traditional English paintings, photographs of the English countryside, or even a photograph of their beloved family members. Inspired by incognito maps from the Second World War, these ‘windows’ are printed directly onto lightweight sustainably-sourced silk, and add little to no weight to the explorer’s baggage.
Packaged in branded, delicate tissue paper and finished with a wax seal, this is the perfect gift for the Antarctic explorer who has a taste for the finer things in life.
Packaged in branded, delicate tissue paper and finished with a wax seal, this is the perfect gift for the Antarctic explorer who has a taste for the finer things in life.
