Since Formula 1’s Liberty Media takeover and consequent re-brand, there was a great push to make the sport more accessible. Already a global spectacle, their entire licensing programme was reviewed to ensure their reach was in-keeping with their new brand ethos.
Creative Strategy, Graphic Design, Art Direction, Partnership Management, Client Liaison, Licensing & Brand Extension, Pitch Documents, Style Guide, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects, Adobe Premiere Pro
As Featured In: CAA ︎
Collaboration with Pac Sun ︎
F1 Drive ︎
F1: The Exhibition ︎
F1 Montegrappa Pens ︎
As Featured In: CAA ︎
Collaboration with Pac Sun ︎
F1 Drive ︎
F1: The Exhibition ︎
F1 Montegrappa Pens ︎
HYPE VIDEO
CREDENTIALS
CLIENT MANAGEMENT
In addition to creating a hype video, we also created credentials on Formula 1’s behalf as well as supporting strategy documents and decks for partnership and sales outreach. Presented in their new tone of voice and brand, this was a way to entice potential partners and get them excited about the future of Formula 1.
HYPE VIDEO
CREDENTIALS
CLIENT MANAGEMENT
CREDENTIALS
CLIENT MANAGEMENT
In addition to creating a hype video, we also created credentials on Formula 1’s behalf as well as supporting strategy documents and decks for partnership and sales outreach. Presented in their new tone of voice and brand, this was a way to entice potential partners and get them excited about the future of Formula 1.
PITCH DECKS
STYLE GUIDE
As part of our partner outreach for Formula 1, we created Point-of-View (POV) documents to justify and inspire the category – and to ultimately excite potential licensees. All these documents were modular by nature so that the Business Development and Sales teams could leave sections in or take them out based on the scope of any particular operator and the conversations they were having.
Additionally, we designed and artworked graphic assets in collaboration with the F1 team to be incorporated into a Brand Style Guide that was specifically for their licensing programme.
PITCH DECKS
STYLE GUIDE
STYLE GUIDE
As part of our partner outreach for Formula 1, we created Point-of-View (POV) documents to justify and inspire the category – and to ultimately excite potential licensees. All these documents were modular by nature so that the Business Development and Sales teams could leave sections in or take them out based on the scope of any particular operator and the conversations they were having.
Additionally, we designed and artworked graphic assets in collaboration with the F1 team to be incorporated into a Brand Style Guide that was specifically for their licensing programme.
Additionally, we designed and artworked graphic assets in collaboration with the F1 team to be incorporated into a Brand Style Guide that was specifically for their licensing programme.
As featured on Pacsun.com
