In addition to the core offering for our licensing clients, we also have additional creative services centred around any brand’s licensing programme.
We worked closely with the Bobcat team to build a series of outreach documents specifically targetted to their consumer products programme.
Creative Strategy, Graphic Design, Art Direction, Partnership Management, Client Liaison, Licensing & Brand Extension, Pitch Documents, Style Guide, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

As featured in CAA ︎

We are the men and women who bring steel machines to the world. They eat concrete for breakfast and rebar for lunch. They turn concrete back into the pitiful bag of dust it came from. They take the stink out of a mountain of manure. We are in the business of making tough equipment that tough people use to do the toughest jobs imaginable. 

Bobcat were new to the licensing space. Although they had a robust brand strategy, it was our role to translate that into a consumer goods offering. A brand rooted in truly American values, they were looking to extend their awareness globally through licensing. 

With the view to also extend the brand reach to a more global audience, we created a series of outreach documents. The largest body of work being their Brand Book. Modular by nature, the Brand Book served as an introduction to the brand, and also encapsulated creative explorations into the varying categories they could play in. We also looked at competitors within each space as a comparitive measure for specific products and pricing.

Furthermore, this 100+ paged document included a section that acts as a Style Guide specifically for the licensing programme. With rules, do’s and don’ts, guiding principals, mockups – from art direction to retail – this guide could be rolled out to licensing partners and operators.