Axia is crafted for those who seek more than just
a drink, but an immersive cultural adventure. Distilled from the aromatic resin of the Mastiha tree, a gnarled and twisted evergreen found clutching to the hillsides of the Aegean island Chios in Greece, Axia is a new-to world, premium, extra dry spirit.
a drink, but an immersive cultural adventure. Distilled from the aromatic resin of the Mastiha tree, a gnarled and twisted evergreen found clutching to the hillsides of the Aegean island Chios in Greece, Axia is a new-to world, premium, extra dry spirit.
Creative Strategy, Graphic Design, Supplier Liaison, Style Guide, Event Design, Stand Design & Build, Retail Environments, Visual Merchandising, POS, Print Production & Artworking, Packaging Design, Social Media, Content Creation, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Firefly, Adobe Dimensions
BRAND IDEA
Rules. Twist them. Don’t just break them. Bend, contort and manipulate them. Subvert convention at every turn. It takes a particularly delicious taste of the unexpected, to really turn the world upside down.
Axia. Twist the rules.
BRAND IDEA
Rules. Twist them. Don’t just break them. Bend, contort and manipulate them. Subvert convention at every turn. It takes a particularly delicious taste of the unexpected, to really turn the world upside down.
Axia. Twist the rules.
Axia. Twist the rules.
BRAND DNA & BRAND BOOK
BRAND EDUCATION
GRAPHIC DESIGN
ART DIRECTION
PACKAGING
We worked on collating a series of varying Brand Books, Guidelines, Sales, and Education documents that support the teams on-the-ground sell the brand to the trade. With a brand new category, there is a level of education required to understand the unique proposition. This is something we aim to communicate through all creative touchpoints.
The bottle illustration encapsulates the provenance and heritage of the Greek Mastiha. Done by renowned artist Zoe Keller, she has managed to infuse Axia’s ethos into every stroke of her design. The twisted limbs of the mastic tree, the native wildlife of Chios, the hands of the women that harvest the mastic crystals, and the indomitable heart of Chios — all intertwined to narrate the story of an unyielding, spirited heritage.
We created an emblem for the stopper: an artful interlacing of copper and silver that forms the letter ‘A’, entwined within the Chios snake, a nod to the rich tapestry of Greek history.
BRAND DNA & BRAND BOOK
BRAND EDUCATION
GRAPHIC DESIGN
ART DIRECTION
PACKAGING
BRAND EDUCATION
GRAPHIC DESIGN
ART DIRECTION
PACKAGING
We worked on collating a series of varying Brand Books, Guidelines, Sales, and Education documents that support the teams on-the-ground sell the brand to the trade. With a brand new category, there is a level of education required to understand the unique proposition. This is something we aim to communicate through all creative touchpoints.
The bottle illustration encapsulates the provenance and heritage of the Greek Mastiha. Done by renowned artist Zoe Keller, she has managed to infuse Axia’s ethos into every stroke of her design. The twisted limbs of the mastic tree, the native wildlife of Chios, the hands of the women that harvest the mastic crystals, and the indomitable heart of Chios — all intertwined to narrate the story of an unyielding, spirited heritage.
We created an emblem for the stopper: an artful interlacing of copper and silver that forms the letter ‘A’, entwined within the Chios snake, a nod to the rich tapestry of Greek history.
The bottle illustration encapsulates the provenance and heritage of the Greek Mastiha. Done by renowned artist Zoe Keller, she has managed to infuse Axia’s ethos into every stroke of her design. The twisted limbs of the mastic tree, the native wildlife of Chios, the hands of the women that harvest the mastic crystals, and the indomitable heart of Chios — all intertwined to narrate the story of an unyielding, spirited heritage.
We created an emblem for the stopper: an artful interlacing of copper and silver that forms the letter ‘A’, entwined within the Chios snake, a nod to the rich tapestry of Greek history.
*Athens Bar Show 2024 Stand Design & Artworking, Closing Party Stand Design & Artworking, Wrap Up Sizzle
*Cocktails in the City 2024 x Gaucho Stand Design & Social Asset Creation
EVENT DESIGN
RETAIL & VISUAL MERCHANDISE
PRINT & POS
SOCIAL MEDIA
We are heavily involved in all spatial design across events and retail activations. Not only designing the space but also hands-on management of all elements of production across all marketing touchpoints – liaising with suppliers, print artwork, outreach for collaborations, creation of social media assets.
EVENT DESIGN
RETAIL & VISUAL MERCHANDISE
PRINT & POS
SOCIAL MEDIA
RETAIL & VISUAL MERCHANDISE
PRINT & POS
SOCIAL MEDIA
We are heavily involved in all spatial design across events and retail activations. Not only designing the space but also hands-on management of all elements of production across all marketing touchpoints – liaising with suppliers, print artwork, outreach for collaborations, creation of social media assets.
GROWTH STRATEGIES
MERCHANDISE
In addition to creating the core assets across marketing collateral and digital channels, we look at how to manage the brand as it scales and enters new markets. We strategise with Sales and on-the-ground talent to ensure a sustainable and consistent tone of voice is maintained globally.
Competing against the alcohol industry’s biggest giants, we had to be creative, aspirational and ultimately create ancillary items that people would want to purchase. We worked with small suppliers ensuring to near-source in key locations to get the best price point and ensure a smaller carbon footprint.
GROWTH STRATEGIES
MERCHANDISE
MERCHANDISE
In addition to creating the core assets across marketing collateral and digital channels, we look at how to manage the brand as it scales and enters new markets. We strategise with Sales and on-the-ground talent to ensure a sustainable and consistent tone of voice is maintained globally.
Competing against the alcohol industry’s biggest giants, we had to be creative, aspirational and ultimately create ancillary items that people would want to purchase. We worked with small suppliers ensuring to near-source in key locations to get the best price point and ensure a smaller carbon footprint.
Competing against the alcohol industry’s biggest giants, we had to be creative, aspirational and ultimately create ancillary items that people would want to purchase. We worked with small suppliers ensuring to near-source in key locations to get the best price point and ensure a smaller carbon footprint.